Although cultural change typically requires human intervention, it appears that new technologies – especially new technology like generative AI that captivates the human imagination – can play a role in catalyzing a data-driven culture. In an annual survey assessing attitudes toward data, analytics and AI, data and technology leaders at large companies reported significant improvement in their organization’s data culture. Given that the 2023 survey was conducted just before ChatGPT was announced, generative AI appears to be the likely cause of the increase in positive responses around the culture. To benefit, companies must invest in experimentation, production deployment and training.
