Fobi AI signs data licensing agreement with Red Truck Beer

The partnership will provide Red Truck Beer Company with a fully automated analytics dashboard to gain real-time visibility into consumer preferences, purchasing behavior and market dynamics.

VANCOUVER, BC, April 30, 2024 (GLOBE NEWSWIRE) — Fobi AI Inc. (FOBI: TSXV) (FOBIF: OTCQB) (the “Company” or “Fobi”), an industry leader in leveraging AI and data intelligence to enable digital transformation, is pleased to announce that the Company has signed an agreement data license with Red Truck Beer Company, one of British Columbia’s leading craft beer producers. breweries. Through this partnership, Red Truck has access to a fully automated data intelligence tool, providing real-time actionable insights into consumer behavior and market trends. Fobi’s Data Exchange will position the brewery for sustained growth in a dynamic and evolving market landscape.

Rob Anson, CEO of Fobi AI, says: “Our primary goal has always been to develop a product that enables business operators to thrive in a competitive environment by being agile and adaptable. With Fobi Data Exchange, we offer businesses the ability to unlock, leverage and monetize their data. This allows them to optimize their portfolio management and improve their operational efficiency, helping them stay ahead of the curve.

To ensure continued growth in the beverage industry, brands must continually reassess their market position, identify new targets, and set their sights on a new competitive set. However, to achieve this effectively, breweries must overcome the obstacle of fragmented data sources and siled information within the retail store environment. By leveraging Fobi’s Data Exchange, brands can navigate the complexities of modern consumer behavior and market dynamics with full visibility, moving away from traditional gut-based approaches and adopting insight. informed, data-driven decision.

Red Truck Beer Company is one of British Columbia’s fastest growing craft breweries. What started as a single craft brewery in North Vancouver in 2005 is now a beloved craft brand with loyal fans across British Columbia and Alberta. In 2019, the brewery expanded its portfolio beyond beer by entering the ready-to-drink (RTD) sector with REMIX Vodka Soda and recently launched OCASO Tequila Sodas. By entering the emerging RTD market, the brewery has generated an additional revenue stream and expanded its customer base, which requires a different business understanding and approach.

To excel in the competitive landscape, Red Truck must make faster, smarter, data-driven decisions. Fobi’s fully automated data exchange platform gives brands like Red Truck Beer the ability to create detailed customer profiles based on demographics, purchase history and spending habits. Using Fobi’s custom analytics dashboard, Red Truck can tailor its product development, marketing campaigns and engagement initiatives to better meet customer expectations.

By leveraging Fobi’s real-time actionable insights, Red Truck can remain agile and responsive in an increasingly competitive landscape, enabling faster, smarter decision-making to navigate the dynamic landscape of consumer trends and walk.

David Nicholls, vice president of alcohol at Fobi AI, says: “It’s been exciting to watch Red Truck Beer Company grow over the years, continue to pivot and take advantage of opportunities. Our new partnership will help them uncover opportunities that were previously not on their radar due to data limitations. Our data exchange clarifies their position in the market, where to attack and where to defend. Through detailed understanding and aggregation of transactions in the millions, Data Exchange provides unprecedented access to incredible observations and insights into key market trends.

Red Truck Sales Director Ryan MacBean says: “With Fobi AI, I hope we can better understand the needs, behaviors and preferences of our customers. This excites us because it allows us to tailor our products and services to better meet customer expectations, fostering stronger relationships and loyalty.

We look forward to leveraging Fobi AI to give us a competitive advantage over other companies in our industry. By leveraging data-driven insights, we will be able to identify emerging trends, anticipate market developments and capitalize on opportunities before our competitors, giving us a significant advantage in the industry.

Fobi AI will help us make informed decisions, providing comprehensive insights derived from accurate, real-time data analysis. This newfound clarity excites us because it will allow us to be more informed and make better strategic choices.

This press release is available on the Fobi website.

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About Red Truck Beer Company

Founded in 2005, Red Truck Beer Company is one of British Columbia’s leading craft breweries, winning numerous awards for its exceptional, carefully brewed beers. Built on the values ​​of a simpler time, where a handshake was a contract and beer was always brewed honestly, by ordinary, hardworking people. Red Truck has grown from humble beginnings in its original location in North Vancouver to a new state-of-the-art brewery in the heart of Brewery Creek, just minutes from downtown Vancouver.

Red Truck Beer Company offers a wide range of award-winning quality beers including Red Truck Ale, Red Truck Lager, Red Truck IPA, Red Truck ISA and our limited selection series. For more information, please visit redtruckbeer.com/

About Fobi AI

Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to harness, leverage and monetize their customer data by delivering personalized, data-driven customer experiences, and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale .

Fobi works with some of the world’s largest organizations in retail and FMCG, insurance, sports and entertainment, casino gaming and much more. Fobi is a recognized leader in data technology and intelligence in North America and Europe, and is the largest data aggregator for the hospitality and tourism sector in Canada.

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