Fobi AI signs data licensing agreement with Asahi Canada to

VANCOUVER, British Columbia, April 2, 2024 (GLOBE NEWSWIRE) — Fobi AI Inc. (FOBI: TSXV) (FOBIF: OTCQB) (the “Company” or “Fobi”), an industry leader in leveraging AI and data intelligence to enable digital transformation, is pleased to announce that the Company has signed a data licensing agreement with Asahi Canada, a subsidiary of Asahi International Limited. Their world-renowned portfolio includes premium brands such as Asahi Super Dry, Grolsch, Peroni Nastro Azzurro, Pilsner Urquell, and many more.

Rob Anson, CEO of Fobi AI, highlights: “Operators don’t need more data; they require plug-and-play tools like Fobi Data Exchange. This allows them to effectively leverage and automate their data, unlocking its full monetization potential. The ability to make real-time decisions on the fly is unprecedented in the beverage alcohol industry. Fobi AI is very proud to collaborate with a global beverage company that has a long operating history of over 100 years. »

FOBI’S REAL-TIME ANALYTICS TO PROVIDE ASAHI CANADA WITH DEEP MARKET INSIGHTS AND ENABLE DATA-DRIVEN DECISIONS

As part of this agreement, Fobi will provide Asahi Canada with a fully automated data intelligence tool, providing real-time analysis, insights and forecasting capabilities. This data will improve visibility into the competitive landscape, enabling the business to make informed decisions that will drive profitability and drive continued growth.

The beer industry continues to face increasing competition from alternative beverage categories such as wine and ready-to-drink beverages (RDTs). In response to this challenge, brands and manufacturers must make faster, smarter, data-driven decisions to identify gaps and opportunities in their business landscape. Fobi’s fully automated dashboard delivers real-time insights down to the city and region level, enabling brands to identify market gaps and uncover new opportunities. This allows them to optimize resource allocation and marketing strategies, thereby maximizing profitability.

Fobi’s personalized dashboard will allow Asahi Canada to create detailed customer profiles based on demographics, purchase history and spending habits. This enables a deeper understanding of consumer behavior and market trends, both at a retail and industry level. By leveraging Fobi’s actionable insights, Asahi Canada can make faster, smarter, data-driven decisions to optimize operational strategies and ensure continued success in today’s dynamic beverage industry. today.

Colin Foley, directoror field sales at Asahi Canada, States: “We are very pleased to partner with Fobi to power our analytics and insights into the private channel in Western Canada. Gaining visibility in the competitive market in the private channel will be instrumental in expanding our business in Western Canada and driving growth as we expand. We are very excited to work with Fobi as we continue to build and develop profitable partnerships and mutually beneficial with our retail partners in British Columbia.

David Nicholls, vice president of alcohol at Fobi AI, says:
“Many breweries operate in the dark, with very little light to navigate increasingly difficult roads. By providing Asahi with a fully automated analytics platform, they will have the power to make stronger data-driven decisions and the ability to act in real-time. This winning combination will support their growth ambitions and success in Canada.

This press release is available on the Fobi website.

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About Asahi Canada
Asahi Canada, a subsidiary of Asahi International Limited, is responsible for the distribution of Super Premium beer brands in Canada. With a commitment to revitalizing the beer category through strategic distribution and innovative marketing, Asahi Canada aims to stay ahead of the competition in today’s dynamic market landscape. For more information, please visit https://www.asahiinternational.com.

About Fobi AI
Founded in 2017 in Vancouver, Canada, Fobi is a leading AI and data intelligence company that provides businesses with real-time applications to digitally transform and future-proof their organizations. Fobi enables businesses to harness, leverage and monetize their customer data by delivering personalized, data-driven customer experiences, and drives digital sustainability by eliminating the need for paper and reducing unnecessary plastic waste at scale .

Fobi works with some of the world’s largest organizations in retail and FMCG, insurance, sports and entertainment, casino gaming and much more. Fobi is a recognized leader in data technology and intelligence in North America and Europe, and is the largest data aggregator for the hospitality and tourism sector in Canada.

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