TransUnion, one of the big three credit bureaus, has spear a new data analytics platform called OneTru.
The new platform will offer banks and fintechs AI and ML tools to meet a variety of credit, fraud and marketing needs.
There are four key layers in OneTru:
1. Data management layer – providing access to compliant credit and non-credit data.
2. Identity layer – matches personal identity fragments online and offline.
3. Analytics layer – uses AI to generate actionable insights for credit, fraud mitigation and marketing.
4. Delivery layer – leverages a unified data governance framework to ensure regulatory compliance.
This new product leverages the AI platform from Neustar, a company acquired by TransUnion in 2021.
TransUnion has made it clear that this new platform is just the beginning. Tim Martin, Director of Global Solutions, said: “OneTru provides us with a global chassis on which we will deploy products and share our expertise across the world in a cost-effective and compliant manner. This is a game changer for our customers and the industry.
The general idea is to “give a more complete and persistent picture of a consumer.”
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