December 18, 2024
Published in: Management
We would like to express our sincere gratitude to Rob Testa, Senior Director of Integrated Marketing at Sisense and Feliciano School of Business alumnus, for taking the time to present and speak to our MSDMA students in the INFO 595 Advanced Digital Marketing course Analytics on December 10. with the teacher Dr Jonas Zhang.
Rob shared invaluable insights into how AI is transforming marketing strategies, providing our students with a unique opportunity to learn first-hand how artificial intelligence is applied to analytics and decision-making. His discussion on the role of AI in marketing success was incredibly interesting and insightful.
This experience not only deepened our students’ understanding of marketing analytics, but also gave them insight into how successful leaders think, approach challenges, and perceive their role in an AI-driven world .
