By Rajesh Singla
The world has become aware of the concepts of Digital marketing introduced by Google in the late 1990s. The industry has followed almost similar standards for the past 30 years, but with the advent of AI, the world is ready to take a big step forward. The user experience is poised for a major transformation. Experiential Etc. is a startup looking to tap into this upcoming space.
Experiential Etc. is the 360° leader in India advertisement startup, leveraging cutting-edge methodologies such as experiential advertising, augmented reality, virtual reality and Artificial intelligence to provide innovative solutions to customers. This company was established in 2017 by CEO Karan Bharadwaj and COO Prashant Pandey.
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Experiential Etc. is revolutionizing the marketing industry with its cutting-edge AI-powered platform, which offers a wide range of solutions designed to improve customer engagement, drive sales and optimize marketing campaigns.
User impressions tend to last longer when customers have an idea of the product or service. For example, when a couple is considering having their home designed, if they can get a 3D view of how their home will look beforehand, it will greatly help users in their decision-making. This is the space that Experiential plans to exploit using technologies like Holonet, AR filters, web games, virtual spaces, Liveglass and Sensor Games to improve the user experience of viewing things.
With a diverse portfolio comprising over 120 brands including global giants like Xiaomi, OnePus, RelianceBrands, ShoppersStop, Nerolac, Diageo, Zee Media and Amazon Prime. Skechers etc. The company has also collaborated with renowned entities such as Sony Pix, Sony Pictures and Hyundai.
Karan Bhardwaj, CEO and Founder of Experiential Etc., said: “Our platform is designed to enable businesses of all sizes to harness the power of AI and unlock new opportunities for growth and success.
The main features of the Experiential Etc. platform. include:
- AI-powered customer insights: Leveraging advanced artificial intelligence algorithms, Experiential Etc. provides deep insights into customer behavior, preferences and trends, enabling businesses to tailor their marketing strategies for maximum impact.
- Personalized marketing campaigns: The platform allows businesses to create highly targeted and personalized marketing campaigns based on individual customer profiles, leading to higher conversion rates and better ROI.
- Omnichannel marketing: The Experiential Etc. platform. supports omnichannel marketing strategies, enabling businesses to deliver consistent and seamless experiences across multiple channels, including social media, email, mobile, and more.
The Indian advertising market size reached INR 667 billion (USD 8.1 billion) in FY21. The market is expected to reach INR 1,272 billion (USD 15.5 billion) by FY27, showing a CAGR growth rate of 11.3% over FY22-27.
Over the last two years, the company’s revenue grew from ₹0.37 Cr in FY21 to ₹5.81 Cr in FY23, a CAGR of 297 %. Revenue grew 80% from FY23.
This incredible revenue growth can be attributed to the addition to the customer base where Experiential has secured contracts with leading entities such as Adani, Reliance Retail, Jio, One Plus, Samsung and Asian paintings, with the intention of capitalizing on these partnerships to improve financial performance. Additionally, the company is currently exploring potential collaborations with Polycab, ONGC, Dell, Godrej, Minute Maid and Bajaj Finserve.
Conclusion:
In conclusion, the comprehensive review and analysis of next generation AI marketing solutions from Experiential Etc. reaffirm the company’s position as a leader in the marketing technology sector. With its innovative AI technology, Experiential Etc. continues to generate significant results for businesses looking to improve their marketing strategies and deliver exceptional customer experiences. Qualified investors should consider investing in Experiential Etc. after their investment due diligence.
The author is founder and CEO of Planify
