Evalla Advisors publishes new report on AI.
The global value of AI in marketing is expected to reach $24 billion in 2024 and $105 billion by 2030. Evalla Advisors’ “Artificial Intelligence in Marketing” report explores how it has grown over the over the last 12 months, what factors are driving demand and where it is located. headed.
Growing demand for advanced analytics, automation and improved customer experiences has fueled the AI marketing boom, as has the proliferation of digital data and evolving consumer expectations. AI is now considered an essential part of any brand or agency’s modern marketing strategy.
The report covers topics such as how the landscape has changed over the past 12 months, generative AI trends, how leading advertising agencies and brands are using AI, compensation models and ethical concerns regarding copyright. It also looks at future plans regarding technology.
Find the full report here.
