- Only 1.8% of the 45,000 individuals analyzed were concerned about the ethics of AI.
- Consumers say organizations should be held accountable
- EU AI law leads to multi-million euro penalties
According to Pluralsight, of the 45,000 people who wanted to learn more about artificial intelligence, only 1.8% were actively looking at how to adopt it. AI responsibly.
The study found growing interest in generative AI, machine learning and AI for cybersecurity, but Chris Herbert, Pluralsight’s chief content officer, said no significant interest in ethical AI had been noted on the platform.
Herbert added: “It is crucial that learners understand the risks and pitfalls associated with AI so that they can adopt it ethically. »
We are not interested in ethical AI
The report highlights Google DeepMind research showing how AI can be misused, manipulated and exploited. Herbert said we should focus on “mitigating risks and negative consequences while maximizing its positive outcomes.”
Adam Ipsen, Senior Content Strategist, also note Accenture research reveals that more than three-quarters (77%) of global consumers believe organizations should be held accountable for the misuse of AI, highlighting the need for greater awareness.
The reality is that four in five executives and almost as many (72%) IT practitioners say their organization often invests in new technologies without considering employee training. Similarly, only 12% of executives have significant experience working with AI.
The consequences of not ethically adopting AI are also expected to have financial value, with the EU AI law coming into force in August 2024 and whose enforcement will be gradually strengthened over the coming years. Maximum fines amount to 35 million euros, or 7% of global turnover.
Looking ahead, Ipsen urges companies to view AI not as a “done” project, but as one that requires constant upskilling. Those who take the time to learn will realize the true benefits of AI rather than seeing it become a liability that subjects them to legislative and regulatory hurdles.
