Estée Lauder Company (ELC) announced that it is increasing its investments in AI technology via its new partnership with tech giantMicrosoft.
Through this partnership, the cosmetics giant aims to create an AI innovation lab aimed at enhancing ELC’s product development and customer experience capabilities in 20 of her beauty marksincluding MAC, Clinique and Estée Lauder.
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This involves the implementation of a internal chatbot across ELC’s portfolio to effectively use customer data, enabling faster response to beauty trends and customer demands.
The move will also help the brand launch marketing campaigns in relevant local markets more quickly.
ELC will leverage Generation AI to strengthen its new product development (NPD) capabilities, enabling it to respond more quickly to emerging product and ingredient trends, the beauty brand revealed.
Jane Lauder, executive vice president of corporate marketing and chief data officer of ELC, said: “At ELC, technology continues to support our enduring strengths of high-quality products and high-touch consumer experiences.
“With Microsoft’s generative AI tools and deep expertise, we are able to leverage ELC’s powerful data to create more personalized consumer experiences and faster actionable insights, which translated into faster time to market and stronger local relevance. »
Shelley Bransten, Microsoft Corporate Vice President, Global Industry Solutions, added: “Generative AI represents a significant opportunity for the beauty industry – creating more engaging customer experiences, putting products between into the hands of consumers faster, developing new products more efficiently and sustainably and much more. .”
