The rise of advanced technologies like artificial intelligence (AI) continues to impact the world, including in professional sports, with each league identifying several unique ways to apply the technology.
But AI in sports is not without its critics. As early as 2021, researcher and expert in sports law Alberto Carrio Sampedro published an article in Diagoras: International academic journal on Olympic studies address the many ethical concerns of AI in sport. While concluding that there is no reason to oppose AI systems in sport, he clarified that a clear ethical control framework would be necessary to avoid unforeseeable consequences.
“The principle of respect for human autonomy is a fundamental ethical requirement,” Sampedro said in his article. “According to this, the allocation of AI systems in sports should be human-centered, promote meaningful experiences in sports and physical education, and not hinder human creativity and enjoyment in sports practice and competitions. On the other hand, this principle also requires human oversight of AI…and ultimate control of their application in sports governance.
AI tools can generate content for blogs, social media posts, and even informative articles in minutes, but these intelligence systems cannot truly conduct constructive exploration or think creatively. As coaches and organizations examine applications of AI in sports, with major groups such as the NFL, MLB and NBA integrating technology In various processes, tools such as AI detectors will be required to preserve the ethical standards of the industry.
Although AI detectors are already gaining popularity, their widespread use continues to evolve. These detectors themselves are not error-free, but advances in natural language processing technologies will likely make the detectors quite reliable in the future. As these tools advance technologically, they will be able to perform more complex content analyses.
For many popular athletes, deep fakes become another area of concern where a AI detector could be applicable. AI-generated images and videos can lead to scandal if the viewer does not recognize them as AI, thereby harming the athlete’s credibility and reputation. This can be destructive to their organization as a whole. AI detectors are an integral part of this system, helping to maintain high standards of quality, authenticity and ethics in sport and beyond. These multifunctional tools act as regulators and amplifiers of digital content by identifying unacceptable content and providing assistance in resolving content issues, thereby preserving the integrity of the sports industry going forward.
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