LONDON, June 28, 2024 /PRNewswire/ — Adthena, a leading provider of search intelligence for enterprise brands, today announced a major update to Ask Arlo, a breakthrough conversational AI tool designed to revolutionize the way marketers engage with and derive insights from their search data.
Effortlessly explore market data for faster, more informed decisions
Version 1.0 was introduced in 2023 to help users navigate Adthena. Today’s 2.0 update leverages GenAI in real time to answer customers’ complex questions about their own search data and deliver instant, personalized answers and reports directly within the platform.
“Our real-time conversational chatbot, Ask Arlo, is designed using our own in-house technology that leverages the latest generative AI to help clients see through broad trends in search data and identify immediate actions to achieve ROI in Google Ads. said Paul Felbytechnical director at Adthena. “This innovative tool represents a huge opportunity to generate value for our customers at scale, enabling users at all levels to make data-driven decisions with unprecedented efficiency.”
Powered by unparalleled data and cutting-edge technology
- Unique Data Advantage: Adthena is unprecedented, proprietary dataset provides Ask Arlo with a unique and comprehensive understanding of the competitive landscape. Arlo can answer complex questions about market share, competitor performance, ad copy, and insights across all markets.
- Intuitive conversational interface: Receive clear, concise answers and summarize data for quick understanding or drill down into specific areas.
- Instant information: Eliminate time wasted generating and interpreting reports. With analysis time reduced from weeks to seconds, customers can focus on strategic actions.
- Visual clarity: Get a deeper understanding of complex data with easy-to-understand, tailored graphs and charts.
- Streamlined efficiency: Reduce reliance on customer support to optimize your marketing campaigns. Resolve issues or instantly identify areas for improvement.
“The search landscape is changing at an unprecedented pace, and many enterprise advertisers feel like they’re operating in the dark due to Google’s lack of transparency.” said Philippe ThuneCEO of Adthena. “Ask Arlo gives users instant access to valuable performance and strategic insights directly within their search data. Alpha customers are thrilled with its ability to simplify complex data analysis and deliver actionable recommendations in seconds.”
About Adthena
Adthena is a multi-award-winning search intelligence platform that leverages artificial intelligence to empower global brands, marketers, and agencies to navigate the complexities of digital advertising and dominate their competitive landscapes. www.adthena.com
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SOURCE Adthena
