Looking ahead, what emerging trends do you see at the intersection of AI and marketing, and how can startups best prepare to leverage these advancements for future growth?
I would say we’re going to see a lot of strategies around rapid product creation, using AI and, in general, we’re moving beyond product creation and past market testing in both of those avenues, product creation, for example . And this doesn’t apply to every storm, of course, like or anything, it applies to specific types of tech startups, for example, or e-commerce startups or SAS startups. So, like every day, of course, every type of business is different. But as for a group of startups, what happens is you can even do rapid prototyping, using GPS, whether it’s if you’re using a GPT as a product, or if you’re actually using GPS to create as a simple MVP, a minimum viable product. And they see you going to market and testing product-market fit before you put a lot of resources into it. Now, back to my other basic point. Now you can also test the market pretty quickly, you can keep repeating this until you like a marketing approach that works.
Now when you get to that point where you now have this marketing approach that works, this marketing strategy or this overall strategy, we can now scale it quickly. So it feels like scaling with the help of generative AI is much easier and faster than what you used to do with traditional methods. So it’s fundamentally something else. Now, given the amount of innovation in this area, I would say that a lot of new Growth Hacking will also emerge, another different software that basically likes to help in different places. And it will affect all aspects of the business. Now you can think of this gentleman or maybe a little help, and you can find tools, whether it’s market analysis and targeting new users, or just brainstorming on given ideas. And using Betsy Gentiva as a very, very smart executive assistant to like come up with completely new models, marketing models, based on AI assurance, to basically expand what you were doing, even to like the help with private matters. .
So I would say everything about the business, or at least many businesses, are going to change over the next few years. And they are definitely different, even if they change, for better or for worse? I mean, if you follow the news quickly, and I’m not going to name names, but there are some companies that are laying off a lot right now, because they’re already in general. Can I take some of their stuff? Now they are like the others. Yes, they hire other companies. And if you’re looking for jobs in a machine learning space, for example, there are so many new jobs in that space. Meanwhile, in this transition, there is an overall change in the labor market. And like in the business landscape, basically, and there’s so many, so I would say I’ve been in business for about 20, 20-plus years, I’ve seen a few different waves, like really big waves of and I ‘ve been kind of involved in those, like VR, the blockchain wave before these social and mobile waves. And I would say no. Well, I mean, it’s like, okay, so eternity probably matters, I would say it’s definitely bigger than putting the Internet aside, bigger than any other change industry , like the major changes that I’ve seen, it’s really like, it’s going to have global impacts, I would say, there’s so much to think about, it’s going to completely change the job market, this is the first time that technology can replace us, because humans can completely do things better than us. So why several at the moment? I don’t know about small multiples, but like in the future, maybe like 100x or 1000? So what do you do with something that can be multiplied by 1,000? is smarter than you, for example? Well, if smart is the right word, yes, but, but yes, more capable than you. So at least it’s true. So everything will change now. And then we’re going somewhere that we don’t know, I don’t think even these big companies that have this model base, they know exactly.
That being said, okay, what can you do on an individual level, what you can do is just be aware of these major changes, and try to learn and try to understand and get as much help as possible, and see how you can use this new force, first of all, understand this new force, how it works, even what does it mean, I mean, when someone said, God, bear, so good, so similar, understand this new force, and then how to use it. And, and also, basically just follow the new waves and understand these, for example, again, like going back to the surah, which I mentioned, okay, the surah was introduced, I think , a few weeks ago now, like, more publicly, what’s going to change the whole scene, or space, of video creation. Now what does this mean for you? What does this mean for you if you are a videographer? What does this mean for you if you’re a camera company, so now there’s so much to think about? But you can think about these things if you’re really involved. Basically, you follow the news, you think about it, and you try to think through it all. And then it becomes even if it’s a job for you, right? Now this can become like an opportunity for you. So, I will say, this is what we can do. But this is a really major change in everything. So I think we’re going to see that the regulatory landscape as a whole is very slow to evolve. And by the time they move out, as they usually do, he’s got everything taken care of. So, and then I wouldn’t bet on a lot of regulations limiting pay between men and women, I would see here and there, but it’s just, I would say, that even the regulators can’t understand, regulate this in time. So what was going to happen is it was going to happen quickly. Then as a person, or as a company, or as a C suite, the only thing you can do is like ACT, be very knowledgeable and adapt whenever you can.
