Creating effective content for marketing departments requires leaders to be both agile and willing to explore and adopt new technologies. Artificial intelligence (AI) technology, with all its possibilities and applications, has already changed the content creation process forever, and it’s only just beginning.
Understanding how AI is transforming content creation is essential for online businesses across geographies. Investing time in learning what AI can do well, where it falls short, and how it can be applied to benefit marketing teams and the customers they target will ensure businesses get the most out of of this technology and to avoid the pitfalls it presents when used. imprudently.
AI in its current iteration is already powerful and its usefulness is only growing. New creative applications using AI are emerging every day and have been developed to meet a wide range of business and human needs. Results from large language models (LLMs) like ChatGPT and Google Gemini have improved significantly in a short period of time and are already helping marketing teams automate mundane tasks, create viable new assets, and scale up content creation efforts.
With the above in mind, here are eight ways to leverage AI to further boost your marketing efforts:
1. Massively increase content creation without increasing headcount
AI’s ability to produce large quantities of content will allow marketing teams to reach new levels of productivity without the need to hire more employees or contractors. These tools take over laborious and repetitive content creation tasks and provide a golden opportunity for marketers to express their creativity while producing more than ever.
Today, we are at a point where AI-generated writing can be transformed into something worth showing off to even the most discerning users. Just keep in mind that AI writing results without human oversight may cause user distrust, with tech websites like CNET is learning the hard way.
However, such stories should not dissuade executives from using ChatGPT and similar tools. AI makes it much easier to scale a company’s marketing efforts, regardless of its target demographic or even the team’s geographic location.
For example, while it is not uncommon for international companies to outsource content creation to APAC countries like India or the Philippines, AI can be used to significantly improve the quality of that content . Even simply asking an LLM to rewrite a passage for a specific audience can eliminate errors and use geographically targeted language.
2. Localize your business for international markets
Translation agencies are expensive, and recruiting teams in new geographic regions can also consume valuable resources. With AI, these efforts become significantly less costly and provide an exciting opportunity for businesses to expand into new regions and capture a greater share of their total addressable market. For example, ChatGPT already works effectively in over 80 languages, including over 30 languages in the APAC region.
However, writing a translation is only the surface of using AI as a translation tool. Location Management Platform CrowdIn already uses AI and applies localized code integration for applications and software. Other AI programs process large amounts of text, apply your predefined language and brand style guides, and quickly translate that text at scale. Large translation projects become much more manageable and require fewer human translation resources.
3. Automatically generate dynamic visual assets for e-commerce and social platforms
Heavy-duty early adopters of AI are already reaping the rewards through their creative approaches to content generation. For example, by generating unique visual assets with text prompts and turning them into monetized TikToks for high-value affiliate links, Matt Lorion managed to win $220,000 with two hours of actual work.
Even though TikTok’s legal status in the United States is under threat, global interest in TikTok and short-form video content is growing. TikTok’s store has grown rapidly in Southeast Asia, with its e-commerce platform demonstrating a compound growth rate of 30% per month in 2023 and a gross merchandise value of nearly $20 billion by the end of the year. If the platform is banned in the United States, this figure could become even more impressive as influencers and businesses focus on the booming SEA market.
Penetrating the SEA and APAC markets with AI-generated visual content presents a great growth opportunity for businesses. Translating a video script with Chat GPT and overlaying that text over static images generated using Midjourney is a way to quickly create usable short-form content. And with the release of OpenAI’s Sora video generator in 2024, it will become possible to create dynamic, high-quality videos from text prompts and localize them instantly.
4. Create synthetic data and analyze real data
Careful handling of user data has been a major theme for many companies since the General Data Protection Regulation (GDPR) came into force in 2018. There is not much more value to a company than understand its customers’ data, and yet random processing of this data can lead to heavy legal fines.
Singaporean startup Betterdata.ai uses artificial intelligence to produce synthetic data (data generated algorithmically from real data) that can be safely used for your marketing efforts. This data does not contain personally identifiable information and helps protect your business from data processing disputes.
Looking to examine or analyze data at scale? An AI document reader developed by Cinnamon.ai can scan unstructured documents with character recognition and image text and help users identify specified issues within minutes. With the goal of speeding up repetitive and onerous data-driven tasks in an effort to provide better lifestyles for Japanese workers, the potential for AI to make businesses more efficient and employees happier is clear.
5. Personalize and scale customer support efforts
Providing better support to customers around the clock is made easier with customizable AI-powered chatbots. These chatbots can be gradually trained to better meet the specific needs of your business, reducing the need for a large customer support staff and providing assistance to existing teams inundated with user requests and queries. Major customer service platforms like Zendesk have already partnered with OpenAI, and adopting these tools can ultimately help businesses reduce overhead while creating better user experiences across geographies.
For customers who prefer to speak to real agents, companies like Auraya use AI to provide biometric voice assistance that can verify users using only the sound of their voice, then help prepare a customer service representative before take a call, saving both parties time. .
6. Use as a Personal Research Assistant
AI chatbots are powerful search assistants, trained on datasets containing billions of words and entities. They can quickly process inputs by tapping into this vast wealth of data and predicting the most logical answer, saving teams research time, which can then be spent analyzing those searches and the action.
Chatbots are trained until a certain date (GPT-4 Chat until April 2023) and can only speculate on news and current affairs, but with features like those of GPT-4. Link reader you can largely circumvent this limitation.
Chatbots can be leveraged by creative marketers in multiple ways. Quickly running competitor analyses, summarizing swaths of research, and suggesting market strategies based on their understanding of online data is only the surface of their usefulness.
7. Use it as a personal sounding board
Inspiration is at your fingertips with the support of an AI chatbot. Asking questions, making requests, and asking the chatbot to refine its output can generate immediate results. Just asking a quick question can move things forward.
8. Organize data and generate code
Effective content marketing is creative and data-driven, which poses challenges for marketers who are creative but ineffective in organizing and processing data. AI relieves much of the organizational workload.
For marketers using Excel, ChatGPT offers easy-to-understand tutorials for using advanced spreadsheet functions. It can also write and debug code in various programming languages and efficiently handle black and white queries, such as generating Python scripts and creating HTML tables.
The Future Implications of AI for Content Marketing
AI is no longer just a buzzword and its use in marketing will only grow in the future. Tracking the progress of LLMs and chatbots like ChatGPT will ensure that marketers are ready to adjust strategies and processes accordingly.
It’s crucial for businesses to resist the temptation to mass-produce content in an attempt to reach more users and drive traffic. Online consumers are wary of AI-generated content and want authenticity from the brands they interact with. However, not embracing AI and its usefulness would be a mistake. Finding the right balance where customers are happy with the content they encounter and stakeholders are happy with increased productivity and reduced costs is the best way forward.
Tyler McConville is the Senior Global SEO Manager for Bold.
