EE has launched a new AI educational skill on its EE LearnSmart platform.
In partnership with Digitas UK, the initiative aims to extend learning beyond the classroom, with the aim of helping young people become smarter, safer and kinder online.
The move follows data revealing that the number of AI companies in the UK has increased by more than 600% over the past decade.
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By joining forces with the former investor of The Dragon’s Lair and co-founder of Implement AI, Piers Linney, the new educational lessons on AI aim to provide essential knowledge and skills to young people aged 11 to 17, filling a critical gap highlighted by the survey of UNESCO.
The data also revealed that less than 10% of schools and universities have formal policies or guidelines on the use of Generative AI.
The course includes modules on using AI responsibly, writing prompts for AI, and how to spot a deepfake.
Kelly Engstrom, EE’s director of brand communications and demand generation, said: “We know that the use of artificial intelligence in our world is increasing and so we want to help young people by unleashing their curiosity and their passion for learning and equipping them with the necessary skills. be able to learn this essential skill during their school years and beyond.
“Our new AI training lessons on EE LearnSmart do just that: they give young people the expertise and real-world examples needed to confidently understand and navigate AI. »
Jen Berry, CEO of Digitas UK, added: “As our children grow up in the age of AI, we need to equip them with the knowledge and skills they need to thrive. By collaborating with EE on this initiative, we are taking proactive steps to empower young minds to understand, adapt and excel in an AI-driven world.
