There have been a lot of learnings in the transition from the internet era to the artificial intelligence (AI) era when it comes to the overall digital media landscape, said Puneet Jain, CEO, HT Digital , during the press conference. DNPA Conclave and Awards 2024.
“Digital media consumption has increased dramatically and Big Tech is playing a major role in this process. We generate credible content responsibly and are just chance players since we participate in it,” he said.
Speaking about the role of Big Tech, Jain said: “There have been many imbalances that we are all trying to resolve while Google has taken key steps to address the issues. But even though we focus on content generation, the role of product and technology cannot be underestimated.
Product has been placed at the heart of this catch-up game, he said.
Regarding the role of AI in digital media, he said: “The focus should be on how to learn and establish strategic collaboration with Big Tech media. »
“We are wiser from the past and need to focus on how credible content can be at the heart of designing the AI-led media world we are entering,” he said of the future of digital media in an era of AI-driven transformation.
Minister of State for Electronics and Technology Rajeev Chandrasekhar told the conclave that India has become a partner in future technologies that Prime Minister Narendra Modi “intends to protect, to maintain and continue to catalyze.”
“India’s technology and innovation system is a rocket in orbit and is now an unstoppable force in the world,” the minister said.
DNPA is a leading industry body bringing together the digital arms of India’s 18 largest new publishers across print and electronic media. It includes Hindustan Times, Dainik Jagran, Dainik Bhaskar, The Indian Express, Malayalam Manorama, Eenadu Television, India Today, Amar Ujala, Zee Media, ABP Network, Lokmat, Times of India, NDTV, Express Network, Mathrubhumi, The Hindu, India . Television and network 18.
