The digital marketing landscape is becoming increasingly complex, with marketers having access to multiple data sources. However, the question arises: does access to multiple data sources necessarily make attribution easier? The answer is not simple.
While data can provide valuable insights, the lack of adequate talent to optimize the use of AI in interpreting and using that data is akin to having a Ferrari and not knowing how to drive, like explains Hiren Desai, Head of Digital Marketing for ASEAN and South. Asia, Standard Chartered Bank, rightly says so.
The Digital Marketing Institute (DMI) has responded to high demand from marketers by introducing its first artificial intelligence (AI) in digital marketing course, which offers certification in digital marketing.
According to the 2023 member survey conducted by DMI, the decision to introduce the course was made as AI was identified as the most desired skill for members to improve over the next year .
The AI knowledge gap for marketers will be filled by the course, catering to all levels from junior to CMO. By providing hands-on lessons, toolkits, and real-world examples, students will gain the skills needed to effectively use AI technologies to gain insights and improve campaigns.
The AI skills gap in the digital marketing industry is a pressing problem. AI holds tremendous promise for both marketers and customers, offering the opportunity to achieve personalized marketing goals, improve customer retention, and new ways to engage consumers. However, without the necessary AI skills, these benefits remain largely untapped.
Course Details New AI in Digital Marketing
The program is designed to provide a comprehensive understanding of how AI can be used effectively in digital marketing. The course content is meticulously structured and covers a wide range of topics from understanding the customer journey to leveraging technology for specific industry needs.
The main objective of this course is to improve digital marketing skills by delving deeper into AI-based marketing techniques, enabling students to effectively use tools such as ChatGPT and Stability AI for research purposes. Additionally, it aims to equip students with an in-depth understanding of AI data-driven marketing strategies.
Learners will also gain the ability to use AI tools to facilitate tasks such as content creation, data-driven decision-making, and creative design.
The course is available online and consists of four interactive modules, with a total of 5.5 hours of self-paced learning material.
- The first module focuses on the use of AI in digital marketing.
- The second module delves deeper into implementing AI-driven digital marketing strategies.
- The third module covers various AI tools such as ChatGPT, Stability AI and other smart tools useful for marketing purposes.
- The fourth module highlights the essential skills marketers need in an AI-driven world.
The Future of AI in Digital Marketing
The launch of the AI in Digital Marketing course is an important step towards closing the AI skills gap in the digital marketing industry. However, the journey does not end there. As the digital marketing landscape continues to evolve, so will the role of AI in this industry.
According to Ken Fitzpatrick, CEO of the Digital Marketing Institute, AI is considered the most significant trend to impact the marketing field in over 10 years. With the continued release of new tools and the constant growth of the potential of AI in improving marketing strategies, this course was specifically created to equip marketers with the tools and knowledge necessary to take advantage of the potential offered by this technology.
One of the benefits of the AI component of the digital marketing course is its practicality, as the techniques taught can be put into practice quickly and seamlessly. This allows marketers to use their newly acquired knowledge to improve their work the very next day. We look forward to the marketing community’s response to this course and watching how our students use their new skills.
Whether it’s delivering a superior customer experience or achieving the goal through account-based marketing, AI can play a crucial role. Using chatbots and AI-powered virtual assistants to resolve issues before customers even realize they exist, or to proactively make suggestions to avoid potential issues, will be key to retaining customers. long-term customers.
Additionally, the rise of AI in digital marketing is not just about technology; it’s about transforming the way marketers think and operate. It’s about fostering a culture of innovation and collaboration, where marketers are not just users of AI, but active participants in shaping its development and applications.
According to the 2023 DMI Corporate Skills Gap Survey, 75% of employers said they are more likely to hire candidates with a DMI certification on their resume. Additionally, 79% of DMI graduates reported receiving a promotion within six months of completing a DMI course, according to the 2022 DMI Graduate Survey.
