The Digital Marketing Institute (DMI), a digital marketing certification provider, has launched its first artificial intelligence (AI) course in digital marketing, following overwhelming demand from marketers.
The decision to launch the course follows DMI’s latest member survey in 2023, which found that AI was the top skill members are looking to develop over the next 12 months.
The course will fill the AI knowledge gap for marketers at all levels, from junior to CMO level. Through a combination of hands-on lessons, toolkits, and real-world examples, students will learn how to leverage AI technologies to gain key insights and refine their campaigns.
Today’s top marketers are seizing the opportunity to harness the AI revolution. This course will help professionals realize their full potential by providing them with the resources and skills they need to adopt AI technologies in the workplace.
The course is designed to develop, improve and optimize digital marketing activities, help students understand and implement AI data-driven marketing and become familiar with key AI tools such as ChatGPT and Stability AI for research.
Learners will also be equipped to use AI tools to facilitate content development, data-driven decision-making, creative design and much more.
Delivered online, the course represents a total of 5.5 hours of self-paced learning content and is divided into four interactive modules, including:
- Module 1 – AI-Driven Digital Marketing
- Module 2 – Implementing AI-Driven Digital Marketing
- Module 3 – AI Tools for Marketing: ChatGPT, Stability AI and Other Smart Tools
- Module 4 – Essential Skills for Marketers in an AI-Driven World
Ken Fitzpatrick, CEO of the Digital Marketing Institute, said: “AI is arguably the biggest trend to hit the marketing industry in over a decade. New tools are released daily and the ability of AI to improve marketing strategies continues to grow. This course was designed to ensure marketers have the tools and knowledge to capitalize on the opportunities presented by this technology.
“The beauty of the AI in Digital Marketing course is that the skills our students learn are easy and immediate to implement, meaning marketers can apply their knowledge to optimize their work the next day. We can’t wait to hear feedback from the marketing community on this course and see how our learners implement their new skills.
The Digital Marketing Institute certification is globally recognized and constitutes real added value to a marketer’s experience. 75% of employers say they are more likely to hire candidates with a DMI certification on their resume (DMI, Corporate Skills Gap Survey, 2023), while 79% of DMI graduates reported getting a promotion within six months following the completion of a DMI course. (DMI graduate survey, 2022).
Want to hear top global brands discuss topics like this in person? Learn more about Global Digital Marketing Forum (#DMWF) Europe, London, North America and Singapore.
