Leaders from 41 countries met in Malaga, Spain, recently to discuss the latest technological innovations and how best to use generative AI.
DES2024 has attracted leading thinkers such as Zondwa Mandela, Nelson Mandela’s grandson, Wendy Hall, a world-renowned computer scientist, and Linghan Zhang, a member of the United Nations High-Level Advisory Board on Artificial Intelligence.
This eighth edition of the DES (Digital Enterprise Show) attracted 17,157 attendees from 41 countries. Over three days, DES2024 addressed the impact of new digital innovations on businesses. From artificial intelligence to blockchain to data analytics and cybersecurity, DES conducted an in-depth analysis of how technology will continue to shape the business world.
DES, Europe’s largest summit dedicated to fast-growing technologies, brought together 592 experts from across sectors to analyse the disruptions that generative AI will bring to the economy. Discussions covered human issues as well as business issues.
Most of the discussions focused on ethics and the sessions were led by Carme Artigas, co-chair of the UN High-level Advisory Board on Artificial Intelligence, under the slogan #AI4Humanity by UN.
The dialogue was not just a succession of alarming warnings; space was also given to the major advances that AI will bring to sectors such as health and culture.
Rhett Power, Forbes Columnist and leadership development expert Michael O’Brien said, “The future depends on how we adapt as leaders, not how we adopt technology.” He advocated for proactive leaders and data-driven organizations as a way to control AI risks.
The summit left its mark on the city and on digital innovation. €34 million was injected into the local economy, with hotels filled to 98% of capacity.
Sandra Infante, DES Director, commented: “DES continues to build an environment in which leaders from around the world can find knowledge and examples of success: from the most operational part to the development of manufacturing or services, or even marketing strategies. And doing so in Malaga is a clear opportunity, as the city’s current potential as an epicentre of technological innovation in Europe allows the event to progress hand in hand with its host venue.”
Major companies brought together by DES include IBM, Oracle, Nvidia, Santander, eBay, T-Systems and NP Digital.
