Artificial intelligence remains one of the most talked about technologies, and for good reason: it is reshaping the way companies do business, including those in the roofing industry. In fact, it has become the main theme of the 2024 International Roofing Exhibition. main presentation.
THE Artificial Intelligence Index Report for 2024 recently deployed, and shows that AI makes workers more productive and can lead to higher quality work. That being said, how can roofing companies use AI to their advantage?
In this episode of “Dear Anna,” Anna Anderson, CEO of Art Unlimited, breaks down some must-know facts about AI and how to use it when marketing your business.
“Treat it as a human extension of yourself. Talk to him this way. And that’s critical, because you want to go from very computerized production to custom production,” Anderson said.
AI models work by using provided data to make predictions and generate results. Anderson explains how the more testing and data a roofing company incorporates into an AI model, the more accurate its results will be.
With that in mind, she said entrepreneurs should think about using AI-related tools to help with human-implemented tasks, such as writing bios or company stories. business.
“There are common best practices and that’s what I wanted to highlight: operate the tool, power the tool, manage the tool and make sure you add that human element to it,” she said .
For more ideas, listen to the full episode here and don’t forget to check out previous ones Episodes “Dear Anna” for additional marketing tips.
