Tech leaders at the 2024 Davos Summit share the future of digital worlds and what eradicating election misinformation could mean.
Euronews is currently at 54th Annual Meeting of the World Economic Forum, which takes place this week in Davos, Switzerland. At a technology panel featuring some of the CEOs of the world’s largest technology companies, Meta and other companies discussed what’s next in the digital world.
This included more examples of the use of artificial intelligence (AI) and the metaverse, as well as other projects for these technologies, including the increased use of AI for youth education, training of personal and sharing of experiences in the virtual world.
AI can personalize and automate training and education materials
AI can be used to significantly improve learning and development materials for education and training, primarily by generating materials and personalizing learning experiences. It can also be used to provide intelligent tutoring, as well as personalized growth maps.
Not only that, but more effective chatbots, as well as a wider and more diverse range of translated learning materials can also be included with AI. Staff can benefit from in-depth performance reviews and, in some cases, AI can also automate a range of administrative tasks.
AI is also vital for sharing experiences in the virtual world, constantly improving models based on real-world data, to create a more authentic and immersive experience for users.
AI also helps improve data processing, user interaction, avatar construction, and chatbots, among other features.
Rapid evolution of AI presents data protection and misinformation threats
However, regulators have also raised concerns about how these rapid technological advances have increased privacy concerns for consumers.
As such, data protection and corporate privacy laws can no longer follow a “one-size-fits-all” approach, as recently demonstrated by the increase in personal information theft and cyberattacks.
Among the world’s most prominent companies that have faced cyberattacks in recent years are Twitter and Luxottica Group.
Another very important point discussed by the panel was how big tech companies like Meta plan to help reduce misinformation about the upcoming election, across all of their platforms.
As we have already seen during the Russia-Ukraine and Israel-Hamas conflicts, AI has been used for widespread disinformation, including doctored images distorting the narrative of events, as well as attempts to manipulate information. stock markets and democratic processes.
This has led to growing fears that it could also be used to manipulate upcoming elections, with more sophisticated technology and fewer traces of data tampering.
There is also a growing risk that disinformation will be used to launch false smear campaigns against candidates, which could significantly damage their reputation and chances of victory.
Sir Martin Sorrell, panel member and executive chairman of S4Capital, said Euronews BusinessAngela Barnes that tech companies might have their work cut out for them when it comes to combating election misinformation.
“Some four billion people will go to the polls and I think 70 countries will be involved. So it’s going to be extremely difficult,” he said.
“But the answer is, I think, self-regulation, and the platforms are going to have to put a lot of time and effort into making sure that voters are protected, but of course that’s easier said than done. do. Hard.”
Video Editor •Joanna Adhem