“We will proceed in a phased manner, involving key people from the organization who will be responsible for evangelizing and training other users of their services on these technologies, always relying on use cases and with a very practical approach,” he explains. Other important initiatives are also being developed, such as a new virtual assistant that will be integrated into the call center and online channels, and others focused on content creation, interpretation of aeronautical codes and nomenclature, and the personalization of trips and experiences.
All this is implemented, Bermejo emphasizes, in a safe, ethical, transparent and efficient manner. “So we must, in turn, monitor its use through different key performance indicators,” he says.
Maturity and cultural change
To explore the different use cases of new technologies, it is necessary to make a change of mentality within companies. “Today, no one disputes that data has become a key resource for competitiveness, innovation and value creation,” says Bermejo. “However, not all companies and public administrations have been able to adapt to this new reality. There is a great difference between sectors and organizations in terms of the level of maturity of their strategies. Some have opted for digital transformation and data as a key asset, integrating it into their culture, processes and services. Others, on the other hand, are still in the early stages or have not yet defined a clear vision.”
