In an unprecedented move, Danish automotive retailer Jan Nygaard has radically transformed its approach to digital marketing by integrating Phyron’s cutting-edge artificial intelligence (AI) video technology. This strategic overhaul not only reduced content production costs by 88%, but also significantly boosted online customer engagement.
Seamless integration of AI technology
Previously, producing visual content for each vehicle in the retailer’s inventory was time-consuming and expensive, averaging three weeks and €50 per vehicle. The introduction of Phyron’s AI video technology reduced these expenses to just €5.80 per car, while reducing production time to just one day. This innovative approach demonstrates not only the profitability of AI in marketing strategies, but also its effectiveness in content production.
Impressive gains in customer engagement
Adopting AI technology resulted in a 14% increase in views, a 31% increase in website clicks, and an 8% increase in direct leads for Jan Nygaard. These statistics highlight the effectiveness of dynamic visual content in captivating audiences online. Phyron’s AI platform, which requires no intervention from dealership staff, acts as a standalone video marketing service, enhancing the dealership’s online presence by automatically generating and delivering high-quality videos and images to various digital platforms.
Global Expansion and Industry Impact
Phyron’s success is not limited to the Danish market; the company has expanded its services to more than 2,500 dealerships in 25 countries, and its videos have been viewed more than 250 million times since January 2021. This global reach, including a recent foray into the North American market, illustrates the wide applicability and the potential of AI to revolutionize marketing practices in the automotive retail sector. Learn more about Phyron’s AI technology and its impact on the automotive sector.
Jan Nygaard’s pioneering use of AI for digital marketing heralds a new era in how auto dealerships can leverage technology to reduce costs and improve customer engagement. As AI continues to evolve, its potential applications in the retail sector, demonstrated by Zara’s use of AI and robotics, point to a bright future for retailers looking to optimize their digital marketing strategies and their operational effectiveness. This case study serves as a compelling testament to the transformative power of AI in retail marketing, providing valuable insights for businesses looking to stay ahead of the digital age.
