AI and analytics solutions company, Course5 Intelligence, has unveiled a refreshed brand identity, migrating to the brand name ‘C5i‘. Their new logo shows converging, multi-angled geometric blocks that represent the company’s multi-dimensional work, blending data science, analytics and AI with diverse human perspectives to solve complex business problems. The brevity and futuristic appeal of the new name and logo are expected to facilitate greater brand recall and reflect the company’s focus on continuous innovation to drive rapid, large-scale business impact for clients.
The company’s new tagline, Human.AI.Impact, is in line with its ongoing efforts to leverage new and mature AI technologies with human expertise to enable value creation and continually push the bar what businesses can achieve.
Much of the thinking behind the new elements of the Course5 brand is about elevating human potential, at C5i and in client organizations, through AI technology. Every shape and angle of the new brand logo symbolizes the company’s unique way of viewing business problems and data, converging C5i’s human expertise with customer perspectives and leveraging analytics and AI to deliver effective and transformative business solutions.
Ashwin Mittal, Chief Executive Officer, Course5 Intelligence, said, “Course5 Intelligence has acquired enormous brand value over the years which we are proud of and will continue to build on. As an abbreviation of our company name, our new brand name maintains this value with a more contemporary tone. With the growing capabilities of AI to enhance human potential and accelerate business impact, we wanted our logo and slogan to emphasize the complex and multi-dimensional nature of solving business problems, emphasizing strongly the need to define and refine the role of AI in businesses, the indispensability of artificial intelligence. of human involvement and perspective, and how we can best combine human and machine capabilities to responsibly drive innovation and business growth.
The C5i brand overhaul follows a successful $53 million fundraising in mid-2023 and the absorption of Incivus, a GenAI-based creative effectiveness platform. The company is well positioned to enable businesses to leverage advanced analytics with generative AI to drive positive business outcomes.
Discover the new C5i logo and learn more about their brand philosophy: Presentation of C5i: our brand story
