How can you leverage generative AI to achieve key workplace goals today?
As co-founder of Eisengard AIClarence Lee spends his workdays studying how companies can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are numerous: from copywriting, A/B testing, and customer relationship management to pipeline operations, pitching, and cold calling strategy.
In a new episode of the Cornell Keynotes podcast, eCornellLee, also a former professor at Cornell’s SC Johnson College of Business, explains how companies can apply academic theory to create AI business frameworks for these routine practices that generate leads and revenue.
In the episode, Lee also explores:
- The importance of prioritizing customer and stakeholder outcomes
- AI Applications for Customer Lifetime Value and Customer-Based Business Valuation
- How AI can help workers plan their days
- Time freedom gained thanks to AI
- The Future of AI Agents and the Possibilities of AI Flowcharts
- Differences between intelligent AI and wise AI
- Personalized AI that knows you
- Sales and Marketing Problems That Can Be Solved with AI
- Opportunities for AI to guide business leaders as external consulting firms do
- Recovery and Augmented Generation (RAG) Systems
- Mental modeling of what is important—and what is not—in accomplishing work tasks
- How AI Frameworks Could Be Used for eCornell Learners
Listen to Episode 37: Driving Sales and Marketing Success with AI and Academic Theory:
Visit Simplecast To learn more about this episode and join Cornell’s most renowned academics and industry experts for candid conversations about hot topics and current events by subscribing to the Cornell Keynotes Podcast.
Explore the latest AI best practices in eCornell certification programs:
Additionally, Clarence Lee is the author of five marketing certification programs:
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