Tunji Olugbodi, executive vice president of Verdant Zeal Group and organizer of the “Innovation” series, said that companies adopting AI in their marketing strategies today are not only ahead of the game: they establish benchmarks for the future.
Speaking at the 12th “Innovation” series, he observed: “As we stand at the dawn of a new digital age, we can no longer view artificial intelligence as a distant, futuristic technology reserved only for technology companies. Instead, AI has become a powerful tool with real-world applications, particularly in marketing. Whether running a small startup or managing a multinational brand, the potential of AI is before us today.
Stating that the marketing journey has evolved from traditional one-size-fits-all approaches to highly personalized, data-driven strategies, he observed that AI is at the center of this transformation.
For Olugbodi, marketers no longer rely on assumptions about what customers want, but AI has made it possible to understand preferences with laser-like precision, often before they even realize it themselves.
In the past, he recalled that marketing campaigns relied largely on intuition or historical data. But now, thanks to the power of AI, “businesses can analyze large amounts of data in real time to make smarter, faster decisions.”
From predictive analytics to natural language processing.
AI gives marketers the ability to anticipate trends, deliver personalized content, and optimize campaigns like never before. Asked why AI is so essential to modern marketing, he added that the answer lies in today’s customer: “They are digitally savvy, empowered and expect brands to they offer personalized experiences tailored to their individual needs. AI helps brands meet these expectations by processing vast data sets to deliver timely, relevant and engaging content, leading to better customer loyalty and ultimately higher revenue.
Describing AI as an enabler of marketing excellence, he added: “It helps businesses identify opportunities, predict outcomes and personalize customer interactions at scale. The key here is personalization. With AI, we no longer send general messages into the void, hoping something resonates. We can now deliver the right message to the right person at the right time, with personalized offers, product recommendations and content that meets their individual preferences. He identified real-world examples where AI has driven marketing excellence.
Referring specifically to chatbots, he noted that this tool allows businesses to interact with customers 24/7, providing instant assistance and ensuring that no customer query goes unanswered.
These AI-based bots, he explained, not only reduce response times, but also learn from customer interactions to improve over time, thereby improving customer satisfaction while reducing costs. operational costs.
Furthermore, he said that brands like Netflix and Spotify are using AI to recommend content based on user preferences, which has led to improved user engagement and satisfaction. This level of personalization, he claims, would be impossible without AI.
Olugbodi also added that routine tasks such as sending emails, posting on social media or managing advertising campaigns can now be automated, freeing up human resources to focus on more strategic activities.
The beauty of AI, he added, is its ability to scale human expertise, enabling businesses to do more with less and produce far better results than ever before.
For Olugbodi, “beyond individual business outcomes, AI has a profound impact on society as a whole. With smarter, more effective marketing, businesses are better able to meet their customers’ needs, foster trust and contribute to more meaningful connections in the digital age. The impact of AI is evident in the growing importance of data-driven decision-making. As more organizations leverage AI to process large amounts of data, executives can make more informed decisions about allocating resources, how to engage customers, and what products or services to choose. privilege. This leads to better outcomes, not only for the business, but also for consumers and society as a whole. »
AI-based algorithms, he explained, now play a crucial role in curating content, whether it’s recommendations on streaming platforms, social media feeds or aggregators. ‘news.
While this has sparked important discussions about ethics and bias, he noted that it has also allowed companies to deliver more relevant and engaging experiences to their users.
At a societal level, he argued that the potential of AI to contribute to areas such as health, education and sustainability cannot be underestimated. Stating that AI has the potential to lead campaigns that educate, empower and inspire people to act on important global issues – from climate change to public health in marketing, he insisted that AI can help to amplify important messages and ensure they reach the right audience.
Allaying fears about AI, he said it is not something to be feared, but rather a powerful tool that can help reach new heights in marketing efforts. In conclusion, he said, “the future belongs to those who are willing to innovate, experiment and continually improve through technology.”
