Coca-Cola has created an AI-generated version of the 1995 classic “Holidays Are Coming,” in a bid to bring the ad “back to today.”
Coca-Cola has created a new AI-generated version of “Holidays Are Coming,” which will air on TV screens instead of the original 1995 commercial this holiday season.
The new AI-generated ad, the first of its kind for the Coca-Cola Company, has many of the distinctive features of the original, but has been adapted “for today’s times.”
The famous Holidays Are Coming soundtrack is retained, as are the famous images of red Coca-Cola trucks driving down wintry roads as Christmas lights come on around them. Changes from the original creation include a more diverse crowd gathered to watch the trucks than depicted in the 1995 original and Santa himself jumping from one of the trucks at the end.
Coca-Cola is very aware of the role Holidays Are Coming plays in consumers’ lives, European marketing director Javier Meza told Marketing Week.
