Clay Raises $46M at $500M Valuation to Enhance AI-Powered Sales and Marketing Platform

Artificial intelligence-based sales and marketing startup Clay Laboratories Inc. announced today that it has raised $46 million in new funding at a $500 million valuation to enhance its AI-powered data aggregation, customer research and personalized messaging platform.

Founded in 2014, Clay offers a platform designed to improve data enrichment and streamline personalized communication, with services that include the integration of more than 75 data enrichment tools to ensure comprehensive, high-quality data coverage. quality. Clay’s AI capabilities enable automated search and analysis of various data sources, helping businesses gather relevant insights effortlessly.

Clay’s AI services include personalized messaging that allows users to create and send targeted emails based on enriched data. The feature helps improve engagement and conversion rates by tailoring communications to each prospect’s needs and interests.

Using Clay, users can import or create targeted lists from the CRM service or prospect from scratch to create targeted prospect lists through integration with leading CRM and email tools. The integration ensures that sales and marketing teams can quickly execute campaigns, automate workflows, and maintain accurate data across their systems.

Through its integration with leading CRMs and messaging tools, Clay ensures that businesses can optimize their marketing strategies and generate significant growth.

Clay “allows you to pull information from all over the web and then you can use AI agents on top of it,” said Kareem Amin, Clay’s co-founder and CEO, told Bloomberg“This allows one person to take care of all account research and message setup, instead of all the junior employees who previously did it. They can focus on building relationships with customers. »

The company has experienced strong growth and has over 100,000 marketing teams of various sizes using its services. Notable clients include Reddit Inc., Notion Labs Inc., Anthropic PBC, Stytch Inc., Opendoor Technologies Inc. and Sigma Computing Inc.

Meritech Capital Partners LP led the Series B, with participation from Sequoia Capital Operations LLC, First Round Capital LLC, Box Group LLC and Boldstart Ventires LLC. Including the new funding, Clay has raised $66 million to date.

Image: Clay Labs