Every year, the Consumer Electronics Show (CES) presents the most innovative technological trends and devices on the planet. THE the greatest technology in the world The trade show, held annually since 1967, has unveiled devices such as the VHS VCR, DVD players, 3D printers and cordless or rollable televisions. This year, event organizers expect more than 4,000 exhibitors and 130,000 attendees to gather for the show, which will take place in Las Vegas between January 9 and 12.
CES will host more than 250 conferences and bring together technology giants such as Panasonic — which invited EL PAÍS to the event —, Samsung, LG, Google, Amazon, Accenture, Qualcomm and Hyundai. These companies and others will discuss and display their inventions on an area equivalent to 43 football fields, according to Kinsey Fabrizio, senior vice president of CES. Artificial intelligencedigital health, smart homes, sustainability and beauty technologies are some of the big tech trends at the event.
Artificial intelligence
Artificial intelligence has gradually crept into the daily lives of millions of people with programs such as ChatGPT and Google Bard, voice assistants, recommendation systems from platforms such as Netflix and smart home appliances. According to a report published by the Consumer Technology Association (CTA), which organizes CES, 27% of Americans believe that AI technologies already have a significant impact on their daily lives. The study also found that while many view AI as “innovative, futuristic and intelligent,” very few associate it with trust and security.
“Consumers agree that AI regulation is needed,” the report said. This question will be discussed at CES, along with how AI technology is revolutionizing different industries. “Agriculture, accessibility, healthcare and semiconductor companies are among those integrating AI to help solve efficiency and societal problems,” explained Kelsey Kelly, head of the political program at the CTA, in a press release. article in October. This year, CES will also analyze the real and potential uses of generative artificial intelligence and present different devices equipped with this type of technology: from televisions, speakers and headphones to cameras, cars and robots.
Digital health
Healthcare is becoming increasingly personal, portable and customizable, according to the CTA. Last year, some of the gadgets that got the most attention were apps to analyze stool, sensors that monitor urine in real time, and credit card-sized devices that can take electrocardiograms. At this year’s CES, other innovative devices will be on display, such as lipstick to diagnose diseases and artificial intelligence that aims to detect heart disease.
It will also discuss how the latest advances can transform women’s health, mental health and healthcare through smart home innovation. Experts will also share their predictions about what healthcare will be like in the future. For the CTA, it will be even more “proactive, portable and customizable”. The United Nations estimates that by 2050, 3.7 million people will be aged 100 and over.
Smart homes
Homes are becoming more efficient. About 19% of American households already own a smart device, such as a refrigerator, washer, dryer or dishwasher, according to a 2023 study published by the CTA. The technology is also present in lighting fixtures, window coverings, irrigation and entertainment systems. This is the case for televisions, which companies like Panasonic also want to transform into smart home management centers.
“Energy efficiency and automation are dominant trends in this industry, and consumers prefer products that save time and money while improving safety and overall well-being,” says the CTA. At this year’s conferences, the show will analyze how technology can improve home security, what it can do for multi-family housing and how companies are trying to win over new customers.
Sustainability
THE climate emergency It is the greatest economic, social and environmental threat facing the planet and humanity, according to the United Nations Office for Disaster Risk Reduction. “As calls to combat climate change intensify, technology companies are finding ways to be part of the solution,” says CTA. This year, CES will showcase devices that address this challenge, such as an electric skid steer loader, an autonomous robot that removes algae that harms water quality, and an alternative to starch-based plastic.
The exhibition will also address how technological innovation can improve some of Earth’s most precious resources, such as clean air and water. It will also analyze whether the request for electric vehicles cools after reaching record numbers. Batteries for electric cars and sustainability are among the priorities of exhibitors like Panasonic. Companies like Genesis Systems, which wants to generate fresh water from air, and Nubilab, which created a food scanner equipped with artificial intelligence to avoid food waste, will also be present at the show.
Beauty technology
Last year, L’Oréal surprised visitors to CES with a makeup applicator intended for people with motor disabilities. “The goal is for them to be able to apply lipstick or mascara regularly,” says employee Casey Barbarino. This year, the French company will become the first beauty company to deliver the keynote speech at CES. “The first wave of beauty technology changed the way people discover, evaluate and purchase beauty products. More recently, we have seen how it can better serve the underserved, democratizing skin health and increasing access to self-expression,” said Nicolas Hieronimus, CEO of L’Oréal.
At this year’s CES, dozens of exhibitors will showcase their advances in beauty technology. AmorePacific, for example, designs devices for skin care, such as its new cosmetics brand called Authentic Color Master by Toneworks. This makeup brand performs color analysis on over 3,000 areas of the face and creates personalized makeup. Another exhibitor, ART Lab, has developed a chatbot that uses artificial intelligence to help customers with their skin concerns and find the right cosmetics.
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