cacaFly Malaysia, a leading digital marketing agency, has partnered with global cloud communications leader Infobip and Taiwanese ad tech innovator TenMax to showcase three game-changing solutions aimed at transforming traditional marketing models. These advancements were showcased at the ‘Empower Business with AI-Driven Customer Experience and Integrated Data Solutions’ seminar held at the Hilton Kuala Lumpur.
The seminar attracted over 30 companies from the healthcare and beauty sectors, focusing on digital transformation and the challenges facing businesses today. The rise of AI technology has significantly improved efficiency, but it has also introduced challenges such as data silos, wasted resources and degraded customer experience. Infobip, TenMax and cacaFly Malaysia provided insights and solutions from the perspective of systems, data and marketing strategies to address these issues.
Matija Kapic, Infobip’s head of solutions engineering for Asia, highlighted the gap in personalized marketing, noting that the majority of customers still do not receive personalized messages.
Infobip’s new solutions integrate omnichannel interactions, user identity verification, and customer service capabilities into a single platform. Powered by AI, these solutions deliver seamless customer interactions, support multiple languages, and provide a comprehensive view of customer preferences for intelligent product recommendations.
Jay Zhau, Director of Sales and Partnerships at TenMax, discussed the challenges and opportunities of this era. He emphasized the importance of leveraging first-party data and integrating diverse data sets to create a unified customer view. Jay suggested using Google Analytics 4 (GA4) in combination with other data sources such as CRM data and store data to implement effective segmentation strategies. This allows marketers to deliver personalized strategies and gain a competitive advantage.
Mabel Loh, Managing Director of cacaFly, outlined a three-step strategy focused on WhatsApp, a key communication tool for 90% of Malaysians. The strategy involves attracting potential customers on WhatsApp, engaging them with personalized messages, and leveraging data for audience segmentation and targeted marketing. This approach allows businesses to reconnect with their customers and optimize their marketing efforts.
“Martech represents the future of digital marketing in the digital age. In industries like healthcare and beauty, where customer lifecycles are longer than fast-moving consumer goods, personalized marketing through Martech is particularly well-suited. However, beyond possessing advanced technology tools, companies must also apply these technologies flexibly to stand out in competitive environments.” – Mabel Loh, CEO of cacaFly
Once customers are engaged on WhatsApp, personalized messages and exclusive offers help maintain customer loyalty. At the same time, customer behavior data collected on WhatsApp allows marketers to implement effective remarketing strategies. By targeting core audiences and creating lookalike audiences based on their behaviors and interests, businesses can expand their reach and acquire new, valuable customers.
Mabel Loh reiterated cacaFly Malaysia’s commitment to leveraging advanced Martech tools and staying ahead of digital marketing trends. She highlighted the company’s continued commitment to helping its clients achieve their business goals and explore new growth opportunities.
For more information about cacaFly you can visit their website here.
