Cacafly Metrodata Indonesia (CMI) recently launched KOL Partners, an AI influencer marketing platform. KOL Partners provides marketers with intelligent recommendations for selecting influencers, resulting in lower costs and faster, more effective campaigns.
KOL Partners helps marketers generate KOL recommendation lists using AI, based on influencers with similar followers and audience behaviors. Users simply need to enter an influencer’s Instagram handle and KOL Partners will generate lists of similar influencers. Additionally, users will receive metrics about these influencers, such as engagement rates, average likes and comments, and estimated costs of using the influencer.
According to Cacafly Metrodata Indonesia, recruiting influencers for campaigns can be a laborious and time-consuming process, usually taking at least 7 days. Marketers often have to create a long list to account for possible unavailability or lack of response. However, the company said that with KOL Partners’ recommendation engine, the time needed to create a shortlist can be reduced to 3-4 days.
More accurate influencer selection also leads to better campaign performance and reduces wasted costs working with the wrong influencers. KOL Partners also has the advantage of reducing blind spots by introducing influencers they wouldn’t have otherwise suspected existed.
KOL Partners caters to brands and agencies working in the beauty, F&B, fashion, technology, fitness, finance and travel verticals. More than 10 major brands and agencies participated in KOL Partners beta testing.
KOL Partners’ goal is to become the largest influencer database in Indonesia and feature over 100,000 influencers with over 10,000 followers.
Amanda Lai, Managing Director of Cacafly Metrodata Indonesia (CMI), said: “We have seen considerable growth in influencer marketing in Indonesia in recent years. Through KOL Partners, we are excited to provide brands and agencies with AI-powered capabilities to improve the accuracy and performance of their campaigns. We believe we will be the market leading solution in 2024.’ »
Melda Lethulur, Head of KOL Division at Adlink Sinemedia, said: “It has been exciting to try the KOL Partners beta. I can imagine using it often to find suitable KOLs for my campaigns. By adding more features in the final version, I believe KOLPartners will be a powerful tool for everyone involved in influencer marketing and KOL marketing.
