British media companies News from the skythe Guardian Media Group, the Financial TimesAnd dmg media, publisher of the Daily Mail, have signed a strategic partnership with Los Angeles-based technology company ProRata.ai, an “ethical AI” company whose technology is designed to pay creators and publishers for the use of their works by generative artificial intelligence systems.
ProRata has signed similar partnerships with The Atlantic, Fortune, Time, Universal music group (Uh) and the German publishing giant Axel Springer, at the start of the year, as well as with several authors.
“Our AI technology is the only one that credits and compensates creators while providing consumers with highly accurate search results,” said the company’s CEO. Bill Gross. “Stealing and salvaging content is not a sustainable path forward. »
The company’s technology is designed to be combined with generative AI platforms like ChatGTP or Sora to allow platforms to identify the use of copyrighted content and…
