Photo credit: Possessed Photography
Björn Ulvaeus and CISAC complete the “first global economic study” on the impact of AI on musicians and creators, to be released on December 4.
Update: CISAC has clarified that Björn Ulvaeus is neither the author nor the researcher of the study; he will present his findings at the next CISAC meeting.
ABBA’s Björn Ulvaeus, President of CISAC, is set to present the world’s first economic study on the impact of generative artificial intelligence on the music and broadcast industries. The results of the study will be revealed on December 4, with an online press briefing on December 3.
The event will feature a panel led by Ulvaeus and the study’s authors, PMP Strategy, who will discuss how generative AI is poised to have a multi-trillion dollar impact on business flows. income of creators, from songwriters to translators, directors and screenwriters. .
Program Highlights
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- Presentation of the results of the PMP strategy: Economic projections on the size of the burgeoning market for AI content and an analysis of creator revenue losses contrast with revenue growth trends for AI companies.
- Round table: With CISAC President Björn Ulvaeus, Vice President and Director Angeles González-Sinde Reig, Chairman of the Board Marcelo Castello Branco and Director General Gadi Oron.
- Question and answer session
The study is commissioned by CISAC, the world’s largest network of copyright societies (collective management organizations) representing six million creators. It comes with a call to action for policymakers to safeguard the human-created works that fuel the AI content market.
The report follows CISAC Annual Report earlier this year, which revealed that AI technologies were, unsurprisingly, becoming an important part of the debate over current trends.
“AI will bring the biggest revolution the creative sector has ever seen. To prepare, we must act now. We should not sit idly by and wait to see how things develop,” Ulvaeus wrote in the foreword to this report.
“We can’t let tech companies and policymakers sit at the decision-making table while creators are left out. On the contrary, we must raise our voices so that they are heard by governments at the highest levels. We must be coordinated and united, seeking global solutions.
Ulvaeus and Oron greeted the European AI law as an important first step. “I think copyright and the interests of creators are now more important on the government agenda than before, but there is still a lot to do in education and advocacy,” Oron said.
CISAC has also already organized a open letter to policy makers setting out its views and those of other creative industry bodies on the regulatory wishlist for AI.
