Image provided. Kirsty Bisset, managing director of HaveYouHeard, ignores AI and looks at six other trends likely to shape marketing this year.
As with all industries, one of the biggest disruptors is AI, with marketing seeing this technology impacting almost every aspect, from copywriting and design to data analysis and marketing intelligence, chatbot engagement, and much more.
So, for everyone’s sake, let’s ignore AI and look at six other trends that could shape marketing in 2024.
The combination of Big Data, our behavior on social media and (dare I say it) AI will lead to greater personalization in marketing.
If context was king in 2023, hyper-personalization is poised for a coup in 2024. 90% of leading marketers believe personalization is meaningful contributes to the profitability of the company.
However, delivering personalized experiences to customers remains a challenge. challenge for 63% digital marketing managers.
Leveraging data-driven insights ensures relevance, fosters stronger brand-consumer relationships, and amplifies marketing effectiveness in an evolving landscape.
According to numerous studies, our attention span has diminished due to the amount and type of information bombarding us in the digital age. As marketers, we try to sell to goldfish.
This situation has been exacerbated by the proliferation of short-form video content on social media platforms like TikTok and Instagram. This, in turn, impacts the type of sport we play, with sports fans being drawn to shorter sports.
Combat sports, in particular, have seen their engagement increase by 21% since the start of 2021. Is this now the best solution to only produce short content appetizers? Ultimately, people will continue to invest time in quality content.
We all think hard about what we spend our precious time on. If the quality of the offers is good, they are also worth the time investment.
As adoption of smart devices like Alexa, Siri, and Google Assistant increases, voice search will become more critical.
All of these devices are essentially searching Google for answers to voice searches. It will therefore be essential to apply the appropriate SEO strategy that includes conversational and long-tail keywords.
This shift requires focusing on conversational SEO strategies, concise but informative responses, and adapting to evolving voice assistant technologies.
Marketers who embrace these changes will gain a competitive advantage by responding to the changing preferences of tech-savvy consumers.
In 2024, social commerce will gain ground, radically changing the way consumers interact with products and services. Social platforms will further integrate e-commerce solutions, while third-party solutions like Smartzer will undoubtedly continue their rise.
In addition to enabling a more convenient shopping solution for consumers, this also presents a huge opportunity for savvy and innovative marketers to unlock new customer bases and drive sales.
Video content will continue to shape and dominate the digital marketing space.
Compelling storytelling has been a cornerstone of digital marketing for over a decade, but the growth of TikTok, Instagram Stories, and other short-form video content is influencing the way we consume content.
So, in 2024, video will be the most dynamic way for marketers to drive engagement.
Mayflies have the shortest lifespan of all creatures, living on average one to two days. The average viral TikTok trend lasts about three days.
This trend extends to other social networks, where a viral dance, song, meme, activity or movement will be born, live and die within 72 hours.
This means that in 2024, savvy marketers who want to stay relevant in this rapidly changing environment must embrace what I call Mayfly Marketing, which means having the ability to track, conceptualize and execute creations that embrace the latest viral trend within 24 hours. .
The marketing landscape sits at the intersection of innovation and rapid evolution and challenges marketers to adapt quickly.
These trends highlight the need for agility in a dynamic and fleeting landscape. Here’s how to navigate the currents of change in the exciting year ahead. Long live 2024!
