A recent global report from WE Communications highlights the critical gap between optimism and action on AI adoption, and how brands and agencies can be positioned for success.
The use of AI is making its way across the industry and executives are eager to harness its capabilities. But are companies translating this optimism into strategic planning to unlock its potential? A new survey of global decision makers from WE Communications suggests that is not the case for now. The study showed that while optimism and expectations for AI remain high, few are communicating about AI adoption within their organization.
Well over three-quarters (83%) of executives are optimistic about the potential of AI within their organization, but less than half have programs in place to amplify its impact, reveals the “Bridging the AI expectation gap” report.
Customer service, marketing and product development teams are seen as benefiting most from greater adoption of AI tools. However, even though businesses recognize they need to promote its potential and support its adoption, only 37% are actively communicating the benefits of AI to internal teams.
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Expectations for how AI can become an integral part of everyday work are skyrocketing. To capitalize on its business impact, organizations must act quickly to engage employees with compelling and effective communications that inform them about the accessible programs and tools that will have the greatest impact.
Laura Gillen, UK managing director of WE Communications, explains: “To help your team get started with AI, focus on continuous learning and open communication. Provide training that makes AI easy to understand and shows how it can be useful in real-world situations. Encourage a culture where people are curious and feel safe to try new things. The key is to make AI adoption a shared journey where everyone feels included and empowered.
WE Communications’ findings come during a year of mass adoption of AI by global businesses. The last McKinsey Global Survey shows that 65% of respondents now use generative AI regularly, almost double those who reported using it 10 months ago.
“Adopting AI is extremely important for organizations to stay ahead of the curve and continue to innovate. AI helps them make better decisions with data-driven insights, automates boring tasks to increase efficiency, and improves customer experience through personalized interactions,” says Gillen.
Read the “Bridging the gap between AI expectations‘ infographic to uncover the attitudes of more leaders regarding the challenges and opportunities of AI, as well as practical advice on how to:
- Develop strong AI engagement and communications strategies
- Actualize business transformation stories
- Fostering Trust in Thought Leadership Communications
- Update crisis and problem planning.
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