World-renowned author, futurist, business consultant and speaker Mark Schaefer will visit Auckland on February 13-14. He will deliver a keynote speech to the country’s leading marketing professionals on the power and influence of AI.
Advertising agency Stanley St, part of the Waitapu Group, is bringing Schaefer to Auckland as part of a new speaker series aimed at helping New Zealand businesses achieve growth through persuasive creativity and media performance-oriented. Stanley St has developed a specialist AI practice, revolutionizing aspects of creative, media and production.
Greg Partington, Managing Director of Waitapu Group, said: “We are delighted to have Mark Schafer joining us for this unmissable event. Mark is a visionary thinker whose expertise at the intersection of AI and marketing is compelling. This keynote promises to be an eye-opening experience for all marketing professionals looking to stay ahead of the curve in this rapidly evolving industry.
Schafer is the author of numerous bestselling marketing books, including Content code, belonging to the brand, Marketing Rebellion And Return on influence. Schaefer has established himself as a thought leader in the fields of marketing, media and artificial intelligence. His insightful presentations have captivated audiences around the world, making him a sought-after expert in the field of marketing and communications.
Schaefer said: “I am absolutely delighted to be in Auckland to deliver this speech to the country’s marketing leaders. AI is reshaping how we connect with customers and drive business results. This is an exciting opportunity to share my ideas and passion for the potential of AI and inspire marketing professionals in New Zealand to take on this exciting journey.
In his exclusive speech in New Zealand, Harness the power and influence of AI, Schaefer will explore the profound impact of AI and machine learning on how businesses interact with their customers. Attendees will gain valuable insights into how AI-driven technologies are reshaping customer engagement, data analysis and content creation.
Using real-world examples and case studies, Schaefer will demonstrate how organizations can harness the power of AI through marketing to influence customers.
Schaefer will provide an indispensable, practical guide to AI, filled with inspiring ideas and captivating information, including:
- • The best strategy to logically consider AI for your business now
- • Prepare our teams and our careers for the threat of AI.
- • Untangle legal issues from generative content
- • AI as a source of immediate innovation
- • Practical applications to marketing
- • The opportunity to lead the AI movement
Mark Schafer’s keynote address, Harness the Power and Influence of AI, will be delivered on Tuesday 13th and Wednesday 14th from February 2024 in the new Stanley St studio, located in Parnell, Auckland.
Limited places are available for the event on Wednesday 14th. Marketers and media professionals interested in participating can email events@waitapugroup.nz
