In today’s digital economy, businesses are increasingly adopting AI-driven strategies to stay competitive and interact more effectively with their customers. Gartner reports that by 2026, more than 80% of marketers will rely on AI tools for personalized content delivery, audience targeting, and performance analysis. According to the 2023 McKinsey & Company report, organizations using AI in their marketing efforts see up to a 30% increase in customer engagement. As businesses shift to more data-driven approaches, the demand for skilled digital marketing professionals with AI expertise continues to skyrocket, placing them at the forefront of innovation and growth .
THE ISB Executive Education Digital Marketing and Analytics Program integrated with AI and generative AI, is designed to meet the evolving needs of today’s marketers. The program offers a cutting-edge curriculum blending marketing fundamentals with advanced AI-driven strategies, allowing participants to master customer segmentation, predictive analytics, and campaign automation. With live industry projects, mentoring from leading experts, and hands-on training in cutting-edge tools, the program ensures participants are equipped to drive measurable impact in their organizations.
Why train BSI executives?
Ranked #1 in India and #5 in Asia (FT Global Ranking 2024), ISB Executive Education offers unrivaled excellence in business learning. With world-class faculty and a curriculum rooted in practical knowledge, participants gain industry-relevant expertise. Access to ISB’s executive network further enhances opportunities for career advancement in product management.
Program Highlights
Explore key aspects of ISB Executive Education’s Digital Marketing and Analytics program, designed for an immersive learning experience.
- Expert-led, AI-driven program: Learn through 200+ pre-recorded videos from world-renowned ISB faculty, covering digital marketing strategies, customer journey mapping, and paid advertising campaigns. Advanced modules on AI and GenAI will allow participants to acquire skills in personalized marketing, predictive analysis and content creation for the digital age.
- Hands-on training with industry-relevant tools: Get hands-on experience with 15 cutting-edge tools for social media advertising, email marketing, and analytics. Simulation-based projects allow real-world campaigns to be designed and monitored, ensuring participants are industry-ready.
- Practical learning with the biggest brands: Gain hands-on expertise through 20+ real-world assignments and projects with renowned brands like Google, Netflix, Facebook, Red Bull, Airbnb, Lenovo and more. These experiences, combined with interactive quizzes, reinforce learning and sharpen skills for real-world business scenarios.
- AI-powered insights and strategies: Master cutting-edge techniques thanks to 5+ led experts live masterclasses on ChatGPTpersonalized marketing and market research. Design data-driven marketing strategies that drive impactful customer engagement and business results.
- Collaborative and guided learning: Participants will participate in more than 10 peer-to-peer discussion forums to exchange ideas and ideas while attending 13 live sessions with domain experts for personalized advice. Make valuable connections and gain diverse perspectives with cohort-based learning.
Program Takeaways
Gain the expertise to improve ROI, customer lifetime value, and profitability by aligning marketing strategies with business objectives. Design and run a search engine and social media campaigns in simulated environments. Leverage insights from the digital marketing funnel to connect with customers and drive engagement. Participants will learn how to maximize reach, engagement and conversions through optimized paid campaigns, measure and analyze performance using key metrics, and develop strong frameworks for planning and executing impactful strategies that deliver measurable results.
Who is this program for?
This program is ideal for mid-level marketers who want to improve the ROI and reach of their campaigns with integrated digital marketing strategies. It is also perfect for managers re-entering the workforce, equipping them with up-to-date knowledge and cutting-edge techniques. Entrepreneurs looking to grow their business will gain valuable insights on how to leverage digital marketing for better results and sustained growth.
Inspiring trips
The program has been instrumental in transforming careers, as demonstrated by the experiences of its participants. Rahul Shah, Learner and Marketing Manager at Aditya Birla Finance Limiteddescribed the program as “action-packed”, covering extensive material on optimizing digital marketing strategies and frameworks in today’s environment. He highlighted the value of live and video sessions, which provided a comprehensive understanding of the digital marketing landscape.
In the same way, Latika Bolar, Head of Business Travel and B2C at EbixCashsaid her concepts and learning have strengthened and she is now proficient in marketing strategies. She noted that the program design is dynamic and structured, providing relevant learning and quality resources, which have collectively boosted her confidence in the field.
- Program mode and duration: 12 months, online
- Program Fee: INR 1,12,000 + GST
- Start date: December 30, 2024
About BSI executive training
ISB Executive Education equips participants with the skills, mindset and networks to manage and lead in this evolving landscape, enabling them to achieve their distinct personal and professional goals. Recognized as No. 1 in India for the third consecutive year and No. 26 globally in the Financial Times (FT) Executive Education Personalized Rankings 2024 and No. 3 in India, No. 65 globally in the 2023 Open Rankings of FT Executive Education, ISB Executive Education is committed to preparing working professionals to excel in the new global business environment. This goal is achieved by fostering engaging exchanges between renowned industry leaders and academia and attracting world-renowned faculty from the world’s top business schools. Through meticulously designed programs, participants benefit from both advanced management research and the extensive experience of their peers, ensuring they are well-equipped to navigate the complexities of the modern business landscape.
About Émérite
ISB Executive Educaton collaborates with online education provider Emeritus to deliver a portfolio of high-impact online programs. Working with Emeritus gives ISB Executive Education the advantage of expanding access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ learning approach leverages a cohort-based design to maximize peer-to-peer sharing and includes video lectures with world-class faculty and hands-on, project-based learning. More than 300,000 students from more than 200 countries have benefited professionally from Emeritus courses.
