Facing 2024: Barracuda predicts AI-driven cyberthreats
As 2024 approaches, the cybersecurity landscape is expected to face a new breed of threats, harnessing the power of artificial intelligence (AI) to launch sophisticated attacks, according to security specialists at Barracuda. This new generation of cyber threats is not just an upgrade to existing threats, but a complete evolutionary leap, threatening to overtake traditional defensive measures.
AI-powered cyberthreats: the new threat landscape
AI has become a double-edged sword. Although it helps increase efficiency and accuracy in various industries, it has also become a tool for cybercriminals. Anticipated threats for the year include AI-based cyberattacks, which could surpass traditional defensive measures. Cybercriminals should leverage machine learning and generative AI to create adaptive and more effective attack methods. They should also find ways to circumvent multi-factor authentication systems, a standard security practice, exacerbating cybersecurity challenges.
Vulnerabilities and targeted ransomware campaigns
Barracuda experts predict vulnerabilities in supply chains and critical infrastructure. These vulnerabilities could potentially be exploited to cause significant disruption. Experts also predict an increase in targeted ransomware campaigns, which will likely become more precise and focus on specific organizations to maximize impact. Identity attacks, in which attackers impersonate or steal credentials, are also expected to increase.
Deepfake technology and synthetic media
Another alarming prediction is the likely use of deepfake technology and synthetic media in more sophisticated phishing and social engineering campaigns. Deepfakes, powered by AI, can be used to create convincing fake audio and video content, making it easier for cybercriminals to manipulate their targets.
Small businesses at risk
Barracuda experts warn that small and medium-sized businesses could become targets of cyberattacks due to perceived weaker security measures. Given the wide range of potential attack vectors, the need for comprehensive security strategies has never been more critical. These strategies must be able to effectively mitigate these evolving threats, highlighting the importance of continued vigilance and a strong cybersecurity posture.
