In collaboration with Digital flashingtravel portal Agoda built a digital campaign around content created using generative AI technology. With this technology, a single video of Ayushmann Khurrana was converted into more than two hundred videos, each highlighting a different destination. All videos feature Ayushmann, using generative AI that modifies voiceover, applies lip sync and adds contextual images.
AI-based advertising adapts its content based on the viewer’s destination of interest. This ensures that the ad is relevant to its audience and encourages viewers to value Agoda offers for their desired destination.
Bollywood actor Ayushmann Khurrana said, “This campaign allows me and Agoda to reach individuals in a very personal way, making their travel planning experience more engaging. The idea is to inform travelers about the good deals that exist on Agoda for their destination of interest, which ultimately helps them see the world at a lower cost.
Krishna Rathi, Senior Country Director, Indian Subcontinent and Maldives at Agoda, said: “This campaign represents a forward-thinking approach to digital marketing in the travel industry. Our collaboration with Ayushmann Khurrana and use of generative AI allows us to interact with our customers in a more meaningful and personalized way. This is a great example of how Agoda combines its global network and expertise with a localized experience designed specifically for Indian travelers.
Rikki Agarwal, Co-Founder and CCO, Blink Digital, said: “Our partnership with Agoda for this campaign has been an exciting journey, merging creative ideas with cutting-edge technology to deliver a unique and personalized experience. advertisement experience.”
Set to run across various digital platforms, with a focus on YouTube, the campaign aims to increase viewer engagement and drive more personalized travel bookings through Agoda.
Watch the Goa destination film here:
