Nearly half of marketers in the United States say they fear AI will one day replace their jobs. according to recent research from HubSpot And The next wave.
The report was based on data from a survey of 1,062 U.S. marketing and advertising professionals (60% work for B2B companies and 40% work for B2B companies).
Some 48% of respondents say they are concerned that AI will replace their jobs; 46% say they are worried that AI will replace all jobs.
About 57% of U.S. marketers say they feel pressured to learn AI or risk becoming irrelevant.
Some 74% of respondents say they will use marketing AI tools in 2024, compared to 21% in 2022.
The main ways marketers are using AI to support their daily responsibilities are automating manual tasks and prioritizing tasks.
About the research: The report was based on data from a survey of 1,062 U.S. marketing and advertising professionals (60% work for B2B companies and 40% work for B2B companies).
