Dublin, November 21, 2024 (GLOBE NEWSWIRE) — The “Artificial Intelligence (AI) in Marketing – Global Strategic Business Report” the report has been added to ResearchAndMarkets.com offer.
The global artificial intelligence (AI) in marketing market was estimated to reach US$ 41.9 billion in 2023 and is expected to reach US$ 220.1 billion by 2030, growing at a CAGR of 26.7%. 2023 to 2030. This comprehensive report provides in-depth analysis. analyzes market trends, drivers and forecasts, helping you make informed business decisions.
The growth of the AI in marketing sector is driven by several key factors, including advances in data analytics, growing consumer demand for personalization, and the need for more effective, data-driven marketing practices . The exponential growth of digital data from online interactions, social media and e-commerce creates a need for advanced analytics that can process and interpret this data in real time; AI-powered solutions address this need by extracting actionable insights that inform marketing strategies.
Consumer expectations for personalized content and experiences are also a major growth driver, as individuals increasingly respond to brands that understand and anticipate their needs, prompting marketers to integrate marketing tools. AI that enables personalized recommendations and communications. Additionally, the marketing automation trend is encouraging the adoption of AI to streamline workflows, manage campaigns at scale, and improve targeting accuracy.
Technological advancements in natural language processing and machine learning are further enabling AI to improve customer interactions, providing responsive, human-like assistance at scale. Strategic partnerships between technology companies and marketing companies are accelerating the development and adoption of AI, expanding the capabilities of AI-based tools in marketing. Together, these factors position AI as the cornerstone of modern marketing, enabling brands to operate more efficiently, engage customers more deeply, and remain competitive in a rapidly evolving digital landscape.
How does AI personalize customer experiences in marketing?
Artificial intelligence (AI) is transforming marketing by enabling brands to deliver highly personalized customer experiences previously difficult to achieve at scale. Traditionally, marketing campaigns have relied on demographics and generic segmentation, resulting in broad messages that don’t meet individual needs or preferences. Using AI, brands can analyze large amounts of customer data, including browsing behavior, purchase history, and social media activity, to create highly targeted and personalized content. For example, AI-based recommendation engines, like those used by Amazon and Netflix, analyze user preferences and suggest products or content that closely match each individual’s tastes.
Can AI Improve Customer Insights and Predictive Analytics in Marketing?
AI tools from companies like Google and Salesforce provide sentiment analysis, social media monitoring, reviews and other platforms to understand public sentiment around a brand or product in real time. real. Predictive analytics also allows marketers to anticipate customer needs and preferences, enabling preemptive engagement strategies, such as recommending related products, offering timely discounts, or preventing customer disengagement by identifying the first signals of disengagement. By leveraging AI for predictive insights, marketers can refine their campaigns, allocate resources more efficiently, and better anticipate market developments, leading to more effective and impactful marketing strategies.
How does AI automate campaign management and customer interactions?
AI is revolutionizing campaign management and customer interactions by automating routine marketing tasks, allowing teams to focus on high-level strategy and creative initiatives. With AI-powered automation, marketers can more effectively manage complex multi-channel campaigns, reaching audiences across social media, email, and digital ads without manual oversight at every step. Tools like HubSpot and Marketo use AI to automate customer segmentation, ad placement, and performance tracking, optimizing campaigns in real time to ensure the best results. Additionally, AI-powered chatbots and virtual assistants provide 24/7 customer service, answering questions, guiding purchases, and personalizing recommendations based on customer behavior.
Why should you buy this report:
- Detailed Market Analysis: Access an in-depth analysis of the global artificial intelligence (AI) in marketing market, covering all major geographies and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of key players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the global artificial intelligence (AI) in marketing market.
- Actionable Insights: Gain actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key information:
- Market Growth: Understand the significant growth trajectory of the software components segment, which is expected to reach US$ 84.3 billion by 2030 at a CAGR of 25.0%. The hardware components segment is also expected to grow by 26.5% over the analysis period.
- Regional Analysis: Get an overview of the US market, estimated to be worth $12.1 billion in 2023, and China, which is expected to grow at an impressive CAGR of 25.9% to reach $33.3 billion by 2030 Learn about growth trends in other key regions, including Japan, Canada and Germany. , and the Asia-Pacific region.
Key segments
- Component (software, hardware, services)
- Technology (machine learning, context-aware computing, natural language processing, computer vision)
- Application (search advertising, social advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, other applications)
- End Use (Business, BFSI, Retail, Consumer Goods, Media & Entertainment, Other End Uses)
Key attributes:
| Report attribute | Details |
| Number of pages | 206 |
| Forecast period | 2023 – 2030 |
| Estimated market value (USD) in 2023 | $41.9 billion |
| Projected Market Value (USD) by 2030 | $220.1 billion |
| Compound annual growth rate | 26.7% |
| Regions covered | Global |
Key topics covered:
MARKET OVERVIEW
- Influencer Market Overview
- Global market trajectories
- Global Economic Update
- Artificial Intelligence (AI) in Marketing – Percentage Market Share of Top Global Competitors in 2024 (E)
- Competitive Market Presence – Strong/Active/Niche/Trivial for Global Players in 2024 (E)
MARKET TRENDS AND FACTORS
- Growing demand for personalized customer experiences propels growth of AI in marketing
- Growing emphasis on data-driven decision-making drives adoption of AI-driven marketing solutions
- Here’s How AI in Predictive Analytics Improves the Effectiveness of Targeted Campaigns
- Advances in Natural Language Processing Drive AI Applications in Customer Interaction and Chatbots
- Growing demand for real-time customer insights fuels adoption of AI in marketing analytics
- Growing use of AI for customer segmentation and behavior analysis extends the reach of precision marketing
- Here’s how AI-powered content creation tools improve the effectiveness of marketing campaigns
- Growing popularity of social media marketing drives demand for AI in social listening and trend analysis
- Growing importance of visual search and image recognition expands applications of AI in e-commerce marketing
- Here’s how AI in sentiment analysis is fueling the growth of brand management and reputation monitoring
- Growing Focus on Multi-Channel Campaign Management Expands Market for AI in Cross-Platform Marketing
- Advances in customer journey mapping with AI improve personalization across touchpoints
- Growing Use of Voice-Activated Devices Expands AI’s Role in Voice Search Optimization
FOCUS ON A SELECTION OF PLAYERS:Some of the 268 companies profiled in this global artificial intelligence (AI) in marketing market report include
- Albert Technologies
- Alphabet
- Amazon
- Appier
- Baidu
- Drawbridge
- gum gum
- IBM
- Inside Sales
- Intel
- Marianne
- Micron
- Microsoft
- Narrative science
- Nvidia
- Oculus360
- Oracle
- Persado
- Sales force
- Samsung Electronics
- Sensitive technologies
- Xilinx
- Zensé
For more information on this report, visit https://www.researchandmarkets.com/r/yf3nac
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