Its pioneering AI innovations and substantial impact across industries saw Microsoft’s brand value increase by 78% to $340.4 billion, while Apple dethroned Google as the world’s most valuable tech brand.
Microsoft has become the second fastest growing technology brand in the world and the second most valuable brand in the world. The brand is a pioneer in AI innovations, particularly through its collaboration with OpenAI, an important aspect of the brand’s AI innovation strategy.
Apple also holds the highest sustainability perception value at $33.3 billion, while Microsoft holds the highest positive gap value at $3.2 billion.
This is what emerges from a new report. Brand Finance Technology 100 2024 by Brand Finance.
The fastest growing technology
NVIDIA, a key supplier of chips in the field of artificial intelligence, has become the fastest-growing technology brand this year, with its brand value increasing by 163% to $44.5 billion.
The brand climbed 19 ranks to occupy 10th place among the most valuable technology brands globally.
Brand Finance’s brand tracking data also reveals that the brand is perceived as highly innovative while familiarity, consideration and recommendation levels have increased in 2024, pushing the Brand Strength Index (BSI) score above 80 with a brand strength rating of AAA-.
“Nvidia’s relentless innovation in AI hardware has propelled its brand value to new heights, while Microsoft’s vast AI ecosystem has solidified its position as a cornerstone of modern business technology.
“Together, these brands illustrate the profound impact that cutting-edge AI capabilities can have on elevating brand value and shaping the future of global industry,” comments Richard Haigh, Managing Director of Brand Finance.
Microsoft: Brand value doubled
As the second fastest growing technology brand, Microsoft’s brand value has nearly doubled to $191.6 billion by 2023.
Apple: the most valuable technology brand
Apple saw its brand value increase by a staggering 74% to $516.6 billion, thanks to its ability to maintain a premium pricing strategy and strong brand equity.
Apple maintains a high BSI score of 86.5 out of 100 and an associated Brand Strength Rating of AAA, an improvement from last year’s AAA- rating.
Microsoft ranks second while Google (brand value up 19% to $333.4 billion) ranks third among the most valuable tech brands.
Weixin/WeChat: The Strongest Tech Brand
Weixin/WeChat (brand value down 17% to $41.8 billion) takes the title of strongest tech brand ranked this year, achieving a BSI score of 94.3 out of 100 and a prestigious AAA+ brand strength rating.
YouTube comes in second (brand value up 7% to $31.7 billion), with a BSI score of 92.7 out of 100 and retaining its AAA+ rating from last year.
Despite a slight drop in its BSI score of 92.5 out of 100 this year (93.2 out of 100 in 2023), Google comes in third with a AAA+ rating.
Brand Finance also uses its Global Brand Equity Monitor (GBEM) research to compile a Sustainability Perception Index.
The study determines the role of sustainability in brand awareness across industries and provides insight into which brands global consumers consider to be most committed to sustainability.
For individual brands, the index shows the proportion of brand value attributable to perceptions of sustainability.
This sustainability perception value is the financial value that depends on a brand’s reputation for sustainable action.
From there, Brand Finance’s perceptual research is analyzed alongside CSRHub’s environmental, social and governance performance data to determine a brand’s “gap value.”
This is the value at risk or to be gained, depending on the difference between perceptions of sustainability and actual performance.
Methodology
Each year, brand valuation consultancy Brand Finance tests 6,000 of the world’s leading brands and publishes more than 100 reports, ranking brands across all industries and countries.
The 100 most valuable and strongest technology brands are included in the Brand Finance Technology 100 2024 report.
Brand value is understood as the net economic benefit that a brand owner would obtain by licensing the brand on the open market.
Brand strength is the effectiveness of a brand’s performance on intangible measures relative to its competitors.
