BANGKOK, March 26, 2024 /PRNewswire/ — Appiera software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is proud to announce the success of its recent collaboration with Revised edition. Appier’s AIQUA platform introduced a revolutionary solution for Rev Edition, enabling personalized product recommendations and improving user engagement across multiple channels, including eDM, web, SMS and social. This AI-driven approach enabled accurate A/B testing, with 50% of users receiving random recommendations and the remaining 50% benefiting from AIQUA’s personalized suggestions, significantly improving click-through rates (CTR) by 175%.
The revised edition is that of Thailand leading importer, distributor and retail director of the biggest sports and lifestyle fashion brands. Since its inception in 2000, Rev Edition has been at the forefront of the sports retail industry, with the first NIKE flagship store in Thailand and manage an impressive portfolio, including HOKA, Saucony, Champion, and more, across its 159 branches and e-commerce platforms.
The sports goods and equipment market is poised for substantial growth, with revenues expected to reach 104.50 million US dollars this year and grow at a CAGR of 8.01% to reach 142.20 million US dollars by 2028. This growth trajectory is reflected in the increasing user base, which is expected to reach 10 million by 2028.(1)with user penetration increasing from 13.6% in 2024 to 16.3% by 2028. This booming market reflects a broader trend across Thailand and globally, where the e-commerce landscape for sports and lifestyle brands is thriving. Driven by consumer demands for convenience, variety and personalized options, this increase in online sales of high-quality, performance-oriented sports apparel and equipment is pushing traditional retailers like Rev Edition to embrace innovative marketing technologies to stay ahead in this dynamic and competitive environment.
Rev Edition’s Digital Evolution: From Traditional Retail to AI-Driven Marketing
Faced with the challenge of personalizing customer experiences and maximizing online revenue, Rev Edition turned to AIQUA, Appier’s AI-powered personalization cloud, to transform its digital marketing strategy. Prior to partnering with Appier, Rev Edition relied on manual, tedious processes to track customer data and engage users, with a significant need for a more sophisticated, data-driven approach.
Increase sales and satisfaction with AI
The results speak for themselves. Since the launch of the campaign in January 2023, Rev Edition saw a notable increase in online revenue and customer engagement. Appier’s AIQUA and its ability to integrate SDKs, manage events and parameters, and provide explicit recommendation scenarios has boosted sales and significantly reduced the workload of the Rev Edition marketing team, leading to a Improved productivity and customer satisfaction.
“The partnership with Appier marked a turning point in our digital marketing efforts,” said Sawanya Somprasong, Ecommerce Manager, Rev Edition. “Appier’s AIQUA platform not only met our immediate needs for personalized recommendations and increased online sales, but it also opened new avenues for us to understand and engage our customers more effectively.
Appier’s commitment to the success of Rev Edition was evident through the close collaboration between the Customer Success Management (CSM) team and Rev Edition, ensuring seamless integration and maximization of the capabilities of the AIQUA platform.
Looking ahead, Rev Edition is excited to further enhance its marketing strategies with Appier’s upcoming Creative Studio in 2024, aiming to elevate brand awareness and conversion rates to unprecedented levels.
About Rev Edition Company Limited
Rev Edition Company Limited, founded in 2000, is a leading importer, distributor and retailer of sports and lifestyle products in the United States. Thailand. With the first NIKE flagship store and a range of leading sports brands under its leadership, Rev Edition continues to drive excellence and innovation in the sports retail sector.
About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision to democratize AI, Appier’s mission is to transform AI into ROI by making software intelligent. Appier has 17 offices in the APAC region, Europe and the United States and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information about the company and visit ir.appier.com/fr/ for more information on IR.
(1) Statista Market Overview – Sports Equipment: Thailand
Source : Appier takes Rev Edition Thailand to new heights with AI-powered marketing campaign
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