RocketResponsea provider of AI-powered generative analytics, and Kantara marketing analytics and data company, has created a Go-to-Market Partnership (GTM) designed to deliver tailored generative AI solutions to help businesses reduce the time required for data analysis.
Through the partnership, Kantar will leverage AnswerRocket’s platform to help its joint customers build personalized generative AI assistants based on Kantar’s proprietary data, models and analytics frameworks. Key benefits for brands, the companies say, include:
- Reduce data analysis time in hours or minutes;
- Access advanced analytics to inform decision-making; and
- Automate data analysis and insights to help brands reallocate resources to focus on core business and innovation.
“AI and generative AI not only help us be more efficient, but they also give us and our clients a competitive advantage,” said Ted Prince, Kantar’s chief product officer, in a statement. “Working with AnswerRocket on joint clients means brands and marketers at all levels can engage with our data and access valuable insights faster than ever before using AI and new technologies, which is vital in the rapidly changing landscape they operate in.”
