CVL Economics, an economic development and growth consultancy based in Los Angeles, conducted a study commissioned by Conceptual Arts Association (CAA), The Animation Guild (IATSE Local 839), The Human Artistry Campaign and The National Cartoonist Society Foundation, highlighting the impact of Generative AI about jobs in the entertainment industry.
The study, conducted between November 17 and December 22, 2023, surveyed 300 executives, senior managers and middle managers from six key entertainment sectors to better understand the current use of this technology, its future use over the three coming years. years, and assess the impact of these technologies on creative workers.
The results reflect the growing adoption of GenAI technology by entertainment industry leaders. It also addresses the potential impact of technology on job creation and elimination.
The Animation Guild (IATSE Local 839) shared some of its key findings:
- Three-quarters (75%) of respondents indicated that GenAI tools, software and/or models had supported the elimination, reduction or consolidation of jobs in their business unit. At the same time, most executives and managers report that GenAI has already led to the creation of new job titles and roles in their organizations.
- More than 90% of business leaders expect GenAI to play a larger role in entertainment industries, with 26% indicating it would play a significantly larger role over the next three years. That said, only 26% of respondents believe their organization’s staff is prepared to integrate GenAI into their workflows.
- Nearly half (47%) of business leaders believe that over the next three years, GenAI will be effective in generating 3D assets as well as realistic sound design for film, television and video games.
- Another 44% thought GenAI would be able to generate realistic and convincing foreign language dubs for film or television dialogue, and 39% thought GenAI would generate music mixes and masters by 2026.
- About 21.4% of film, television, and animation jobs (or about 118,500 jobs) are likely to have enough tasks affected to be either consolidated, replaced, or eliminated by GenAI in the United States by 2026. As the state with the highest number of manufacturing jobs and Due to industrial concentration (or location quotient), California will be hardest hit (affecting 39,500 jobs), both in terms of total disruption to employment nationally and with respect to its own economy. New York also has a relatively high concentration of jobs and will see 15,100 film, television and animation jobs affected over the next three years.
Read the full report, “The Future Unscripted: The Impact of Generative Artificial Intelligence on Jobs in the Entertainment Industry” here.
Source: The Animation Guild
Debbie Diamond Sarto is the editor-in-chief of Animation World Network.
