Generative AI comes to the forefront
As for this AI strategy, American Honda’s deep experience in machine learning allows it to capitalize on the next wave: generative AI.
The rise of generative AI last year has put pressure on CIOs across industries to harness its potential. For automakers like Honda, generative AI offers the opportunity to enable their automotive designers and developers to innovate at a higher level, says Craig Powers, research director for global digital business strategies at IDC.
“The automotive sector has not traditionally been among the leading industries in transforming to a digital business, but the use of automation and AI has proven to be of great interest in streamlining supply chains and manufacturing processes,” Powers explains. “Taking the next step with the use of AI generation to augment product development could be a major boost for automakers. The first companies to take this step will likely benefit from faster and broader innovation.
In light of this, Brizendine developed a five-pronged generative AI strategy to help American Hone get ahead of its competitors – one focused on internal use to improve employee productivity and efficiency.
The strategy boils down to full corporate control over how generative AI is used by American Honda’s IT professionals and knowledge workers, enabling a security strategy that can withstand any the variables. It also includes well-focused applications of generative AI for specific areas, such as development, legal aspects and customer engagements.
For more complex needs, in approximately 20% of use cases, American Honda sets up dedicated environments internally for specific uses that require Honda-specific content ingestion or additional security or data segmentation to more efficiency, according to company officials. Examples include internal policies, call centers, and product development.
