This week, Alibaba Shopping Festival 2024 11.11 began, reflecting a strategic mix of AI-powered tools, grants and ecosystem integration to drive consumer engagement and merchant support. At the same time, Taobao also saw new user registrations hit a four-year high, with 20.9 million new users overlapping between Taobao and WeChat and a path to 1 billion active users.
Furthermore, Alibaba also presented Marco MTan AI-based translation tool supporting 15 languages for e-commerce and general use.
The launch AI media solutions has Gitex Dubai this week, a leading technology event in the Middle East, highlights Alibaba’s continued focus and exploration on digital transformation.
Alibaba’s 11.11 2024 Shopping Festival Launches with User Incentives and Merchant Support
THE World Shopping Festival 2024 11.11 started with 30 billion RMB ($4.3 billion) in vouchers and subsidies on two showcases: from October 21 to 24 and from October 31 to November 11. The platforms of the Alibaba group, Taobao and Tmallaim to boost consumer engagement through discounts, AI-powered toolsand enhanced benefits, including 20 billion RMB in coupons for 88VIP members and 2 billion RMB in red packets broadcast live.
On 300,000 brands and many SMEs participate, supported by 10 billion RMB of circulation initiatives And 3 billion RMB in marketing subsidies. New commercial tools, such as AI-powered content generation and the Tuihuobao return servicereduce operational and logistics costs.
The festival gradually reflects improve consumer confidence in China, where spending is driven by young consumers in lower cities. Alibaba’s integration of WeChat payment also streamlines payments, while incentives such as 10 billion RMB subsidy program offer up to 80% off on branded products. With a focus on high-quality growth, the 11.11 festival is positioned to benefit both consumers and merchants.
Dive Deeper into the Buzz Around Tmall’s Double 11 2024
Taobao Gains Momentum During 11.11 and User Growth Reaches New Highs
At the same time, Taobao experienced strong growth during the period 11.11 Shopping partywith new user registrations reaching their highest level in almost four years. QuestMobile reports that the overlap between WeChat and Taobao users increased by 20.9 million in one month, reflecting the impact of recent integrations. With 245 million exclusive WeChat usersmany of which are active on various e-commerce platforms, this synergy positions Taobao to potentially surpass 1 billion monthly active users in the coming year.
Alibaba Unveils Marco MT: An Innovation in AI-Driven Translation with LLM
Alibaba International launched Marco MTa cutting-edge translation tool powered by Large Language Models (LLM). Designed to go beyond basic translation, Marco MT interprets nuances in context, providing accurate product descriptions, seamless multilingual interactions, and accurate document translation.
According to the FLORES benchmarking frameworkMarco MT outperforms its global peers in translation quality, reaching the top Bookmakers: 51.60 for translations into English and 47.70 for general use. Tool performance benefits from Alibaba’s extensive e-commerce data, advanced ME techniquesand the Qwen Series of language models, ensuring high-quality multilingual capabilities without compromising dominant languages like Chinese and English.
Marco MT serves two main use cases: cross-border e-commerce— offering automated translation of product listings, customer service messages and search keywords — and general users with document translation needs. It currently supports 15 languagesincluding English, Chinese, Arabic, Spanish and French, with plans to expand both languages and quality of service.
Marco MT is now available for trial via the Aidge websitepromising accessible, accurate and scalable translation services for users around the world.
Curious about more of the AI tools Alibaba International offers to help merchants? Learn more
Alibaba Cloud Unveils AI-Driven Media Solutions and IoT Partnerships at Gitex in the Middle East
This week at Gitex In Dubai, a major technology event in the Middle East, Alibaba Cloud showcased a series of AI-based media solutions, including the Alibaba Cloud Intelligent Media Solution platform, which improves media processing, real-time communications and production video. Powered by Alibaba’s proprietary multimodal and language models, its one-click video production feature can automate video creation, editing and delivery, offering functions such as video analysis, script generation and multilingual subtitles. This can significantly streamline the video creation process, increasing efficiency and enabling smarter content production at scale for regional media organizations.
Alibaba Cloud also announced a partnership with Tuya Smart to launch the Tuya IoT Platform on its marketplace, providing global developers with tools to innovate in IoT, AI and smart home technologies.
“Alibaba Cloud is committed to continuously delivering cutting-edge AI and cloud solutions with our local partners to help customers in the Middle East succeed in their digital transformation journey. » Said Eric Wan, General Manager of Middle East, Turkey and Africa, Alibaba Cloud Intelligence.
Discover more innovations in AI-powered media solutions from Alibaba Cloud
