August 10, 2024
AI is revolutionizing industries across the board, and its impact on marketing is nothing short of transformative. From improving content creation to more effective lead generation, AI is becoming an indispensable tool for marketers. As businesses grapple with the implications of this technology, the role of AI in marketing is now a hot topic, creating high stakes for those looking to stay ahead of the curve. Recent studies indicate that up to 68 percent of enterprise marketers are using AI daily, highlighting the growth and importance of integrating AI into marketing strategies.
As AI continues to permeate every aspect of marketing, the question many are asking is: should marketing teams appoint specialized AI roles, or will AI expertise simply become a required skill across all marketing functions?
Welcome to the latest episode of “SparkCas marketing artificial intelligencet” podcast. For this segment, host Aby Varma explores the cutting-edge intersections between artificial intelligence and marketing. He interviewed Ruth FavelaAI Marketing Manager at Tomorrow.ioand they explored practical use cases for AI in marketing. Their discussion offered valuable insights for marketers looking to leverage AI to improve their day-to-day strategies.
Varma and Favela also discussed:
- The evolution of AI in marketing, from basic automation to advanced content generation and beyond.
- The emerging role of AI marketers and the potential for this role to expand across industries.
- The debate over whether AI will be a hard skill or a core skill for all marketers in the near future.
Ruth Favela is an AI Marketing Manager at Tomorrow.ioa leading resilience platform that helps organizations like Uber, JetBlue, and Ford mitigate weather risks with AI-powered weather intelligence. With a background in content marketing and deep knowledge of AI technologies, Favela is instrumental in driving AI adoption within her organization.
Article by Alexandra Simon.
