Today increasingly digitalized The business-to-business (B2B) technology stack has been transformed the path companies do business. At the same time, it is also transform the way businesses get business.
This is because with the news last week (June 27) that the accounts payable (AP) management company AVERAGE has presented a pair of artificial intelligence (AI)-based offerings, B2B companies are beginning to explore other areas where AI can be applied to their operations.
And businesses across all industries are finding that, from lead generation to automated sales,, to personalized awareness and predictions — AI canCreate more effective and efficient outbound strategies, generating higher conversion rates and better customer relationships while saving on resource and labor costs.
AI offers powerful tools to analyze data, predict trends and automate tasks, streamline operations and provide deeper insights into customer behavior and preferences. the development of more sophisticated and personalized marketing strategies.
Within the limits of a uncertain macro In this context, to stay ahead of the competition for B2B companies, technology must be embraced, and with a generational change In B2B with younger Gen Z buyers and decision makers, it is essential to provide them with the seamless, personalized digital experiences they expect.
But that doesn’t mean that an automated B2B marketing program will be as easy as 1, 2, 3.
Learn more: Essential Use Cases of AI in B2B Operations
AI is transforming outbound strategies
To realize the benefits of AI, businesses must seamlessly integrate AI into their existing processes. This involves determiningHats off to you The company wants to achieve its goals with its AI-powered marketing, whether it’s improving lead generation, increasing conversion rates, improving customer personalization, or optimizing campaign performance.
Recent PYMNTS Intelligence in the June report “SMEs rush to critical mass in AI use“found that 96% of small and medium-sized businesses (SMBs) that have tried AI tools consider them an effective method for streamlining tasks.
As Andre MachicaoSenior Vice President at Visa Acceptance SolutionsAnd Josh ScheerPresident and owner of White Lotus Travel Designexplained to PYMNTS in a discussion published on June 28, SMEs can use AI to create marketing plans and product descriptions in minutes without having to hire a large marketing team to do it.
And by using automated AI solutions, B2B companies are capable of Personalize your outreach efforts at scale. AI technology is able to optimize email content and manage contact timing and frequency, maximizing the potential for successful connections.
Learn more: The Power of Precision: Driving Revenue from B2B Customer Data
Automation is another area AI is making a huge impact, streamlining sales processes and freeing up valuable time for sales teams. AI tools can reveal trends, patterns, and correlations within massive data sets that human analysts might miss.
Additionally, while lead generation has traditionally been labor-intensive, relying on manual research and broad outreach, AI is revolutionizing the field by leveraging advanced algorithms to analyze vast amounts of data and identify potential leads with a high probability of conversion.
These insights allow businesses to refine their targeting and messaging strategies, ensuring that their Awareness efforts are based on hard data rather than intuition.
“The moment you cut the world through the prism of historical transactional behavioryou can then leverage a predictive GenAI framework and say something about the likelihood of those future transactions,” Pecan nuts CEO and Co-Founder Zohar Bronfman told PYMNTS. “It’s an evolution in how businesses can operate.”
Always, It is crucial for companies to ensure that the AI tools they select can scale with their business and seamlessly integrate with existing customer relationship management platforms, marketing automation platforms, and data management systems.
“AI has the potential to Really move the needle for a lot of the industry in terms of… the ability to be more proactive with their buyers or suppliers,” Nick IzquierdoExecutive Vice President of Payments at Billtrusttold PYMNTS. “And along with that, the productivity that AI brings is Really “Generating more satisfaction of success on both sides of the equation.”
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