AI will drive increased demand for skilled marketing interns

It has become imperative for companies to consider AI skills when hiring interns. Incorporating AI skills into internship positions will enrich interns’ learning experiences and prepare the company for the future. Some key AI skills to consider when interviewing interns include data analysis, content writing or generation, administrative support, and customer service.

Talent development is one of the main factors in leveraging corporate internships

Companies and interns derive several benefits from their relationship. While companies develop and acquire valuable talent, interns gain real-world experience. In fact, according to the study, talent development is the main driver for leveraging internships among SMEs. It encourages mentoring or leadership development (42%) and serves as a breeding ground for recruiting new talent (41%). About 40% thought it increased productivity, while 37% felt it provided a cost-effective workforce.

Although having interns is rewarding, it also comes with some challenges. About 50% said finding qualified candidates was a major challenge, while 32% said ensuring a productive and meaningful internship experience was a major challenge. According to 27%, providing supervision and mentoring was a major challenge.

To address these challenges, companies must create a structure with clear learning objectives and dedicated mentors.

Learn more: How AI is enabling SMBs to navigate the digital age

SMEs should have a realistic approach to AI

There is enormous appeal for AI and its capabilities. However, there is also an argument for SMEs to approach technology cautiously and with a realistic view. For example, 56% believe AI can realistically handle less than a quarter of the marketing responsibilities assumed by interns. Additionally, 76% of SMBs prefer to entrust work to people rather than software, highlighting the importance of human relationships and interactions.

There are also some concerns from SMEs regarding AI when it comes to internships. Around 50% believe AI could hinder interns’ experience in their role. Of these, 51% are concerned that AI will reduce their problem-solving skills, 49% are concerned that technology will reduce the hands-on learning experience, and 48% are concerned that technology stifles the expression of creativity.

To avoid these pitfalls, SMEs must strive to strike a balance between human capabilities and AI integration. They should also advocate project-based learning in internship programs and create tasks that provide hands-on opportunities and experiences.

AI can complement internship programs

Contrary to concerns and beliefs that AI will replace marketing interns, technology can be a valuable tool to enhance their capabilities without hindering their hands-on learning experience. That said, interns should consider learning AI skills to shine in today’s competitive and fast-paced landscape. At the same time, companies should leverage internships to train new talent and promote growth-oriented environments. The right balance between technology and human relations will ensure beneficial experiences for both employers and interns.

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