OpenAI shuts down AI voice due to celebrity impersonation issues
In a turn of events implicating ethical use of AI, OpenAI suspended the deployment of an AI voice module from the latest GPT-4o update, which observers said mimicked the voice of the actress Scarlett Johansson. The company clarified that the AI, known as “Sky”, was not modeled on Johansson but was derived from recordings of a different voice actor.
Refreshing marketing: “Resort Zerosoda” pop-up attraction
Coinciding with the peak holiday season in May, beverage brand ‘Klub’ has unveiled its ‘Resort Zerosoda’ pop-up event. From May 9 to 19, visitors flocked to Seongsu-dong Shoe Theme Park to indulge in the sugar-free soda experience in a themed tropical oasis. Welcoming over 10,000 visitors, the event celebrated remarkable participation and showcased successful brand collaborations.
Social media preferences vary across generations
Recent findings indicate a clear generational divide in preferred social media platforms. One study reports that while younger demographics are turning heavily to Instagram, propelled by the popularity of short-form content “Reels,” older users prefer platforms like Naver Band. Overall, engagement rates across all platforms appear to be plateauing.
Google predicts improved advertising effectiveness thanks to AI-powered search
Google’s chief commercial officer said he was optimistic about the adoption of generative AI within its search engine technology, anticipating an increase in user searches and advertising engagement. This approach promises one of the most significant changes to Google’s search experience, potentially revolutionizing user interactions and the advertising landscape.
Key questions and answers:
– What are the problems with AI-generated voices imitating celebrities?
The main issue is the ethical use and potential misuse of AI to create deepfake audio that could infringe on individuals’ publicity rights, mislead listeners, and potentially be used for fraud or misinformation.
– Why are pop-up marketing attractions like “Resort Zerosoda” successful?
Pop-up attractions tap into the experiential marketing trend, offering immersive brand experiences that resonate with visitors, generate buzz through word of mouth and often lead to increased engagement on social media.
– What does generational preference on social media platforms mean for marketers?
Marketers must adapt their strategies to align with the platforms preferred by their target demographics to ensure effective engagement and better ROI on advertising.
Main challenges or controversies:
– Ensuring the ethical deployment of AI voice technology is complex, as it involves managing sensitive data, preventing abuse, and being familiar with intellectual property laws.
– Marketers must balance innovative engagements with privacy concerns, particularly with data-driven approaches in contextual marketing and AI-influenced search results.
Advantages and disadvantages:
– Benefits of AI voice technology:
– Improves user experience with more natural interactions.
– Can provide accessibility benefits, such as helping visually impaired people.
– Provides scalability and linguistic versatility for global reach.
– Disadvantages of AI voice technology:
– Risks of fraud and false declarations.
– Legal and ethical concerns regarding voice cloning and usage rights.
– Potential job cuts for voice actors and professionals.
– Benefits of pop-up marketing:
– Creates unique and memorable experiences that can build brand loyalty.
– Generates direct customer feedback and engagement.
– Offers flexibility and the ability to quickly capitalize on trends.
– The challenges of pop-up marketing:
– Usually involves high upfront costs and significant planning.
– May only appeal to a niche audience, limiting broader reach.
– Relies heavily on location, timing and marketing to drive traffic.
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